Pop is sales place advertising, which is a general term for on-site advertising done inside and outside shopping places (department stores, shopping malls, shopping malls, supermarkets, convenience stores).

The display stand is placed on the counter to explain the price, origin, grade, etc. of the product. The difference between it and a display card is that a small amount of goods must be displayed on the display rack, but the purpose of displaying the goods is not to display the goods themselves, but to use the goods to directly illustrate the content of the advertisement. The goods displayed are equivalent to the graphics on the display card. elements. Once you see the product as a picture, there is no difference between a display stand and a display card. It is worth noting that because the display rack is placed on the counter, the purpose of placing goods is to illustrate, so the goods placed on the display rack are generally relatively small products, and the quantity is preferably small. Products suitable for display on display racks include jewelry, medicines, watches, pens, etc.

To put it bluntly, it is an on-site advertisement where the manufacturer places the displayed products on the display rack in the shopping mall