There is no such store in Chongqing. The following is the detailed information. The name of the 7-Eleven (7-Eleven) convenience store (notation in the trademark is: 7-ELEVEn) first originated in the United States in 1946 to advertise the store. Store business hours are from 7 am to 11 pm. It was introduced to Japan by Ito Yokado in 1974 and changed to 24 hours a day in 1975, becoming a popular convenience store chain in Japan. Up to now, stores have spread all over the United States, Japan, Mainland China, Singapore, Taiwan, Malaysia, Philippines, Sweden, Mexico, Panama, Norway, Canada, Australia, Indonesia and other countries and regions. With more than 30,000 stores worldwide, it is the largest store in the world. chain store system. The official trademark of 7-11 is 7-ELEVEn. Except for the n at the end, which is lowercase, the rest of the English is in uppercase. The reason for this design is said to be Feng Shui in Chinese areas (especially Taiwan). (The last stroke of the capital N is outward, which means that money will be dispersed, while the ending of the lowercase n is inward, which means it will attract money in). However, the official statement indicates that this design existed during the Southern Company period, and The designer originally created this trademark only for aesthetic reasons. However, the inference drawn from an interview on the Japanese TV entertainment program "King of Miscellaneous Studies" on February 4, 2009 is that "maybe the trademark law at that time did not allow general nouns (here is a numeral) registered as a trademark." 7-Eleven convenience store was born in the United States. Its predecessor was the "Southern Continent Ice Company" established in 1927. Since refrigerators were not popular at that time, ice cubes for refrigeration became an indispensable necessity in life. John Jephson Goering, who sells ice cubes at the Southern Continent Ice Company, is very concerned about improving customer service. He made the decision to open the store every day in the summer for 16 hours a day. This service is deeply loved by local residents. welcome. Not only that, Goering carefully investigated the purchasing intentions and needs of local residents and found that local residents not only hoped that he could sell ice, but also hoped that he could sell other daily necessities in a timely manner. For example: milk, eggs, bread, etc. To this end, Goering proposed that Southern Continental Company provide more convenience products for the stores it was responsible for, and the company approved it. In this way, the Southern Continent Ice Company not only sold ice, but also began to sell milk, eggs and other commodities, creating a new business field and profit growth point, and is known as the sprout of American convenience stores. The store was originally called a "totem store" and the totem pole placed next to the store became the symbol of the convenience store. Since the store's business hours were from 7 a.m. to 11 p.m., Southern Continental Company officially changed the name of the Totem store to 7-Eleven in 1946, thus truly kicking off the convenience store era. Currently, 7-Eleven stores are located in 18 countries and regions around the world. The corporate brand ranked 116th in the 2006 "Top 500 World Brands" list compiled by the World Brand Lab. Company type: Indirect subsidiary of Japan 7 & 11 Holdings Founded in 1927 (Oak Rock, Texas, USA) Headquarters location: 102-8452 8-8, Niban-cho, Chiyoda-ku, Tokyo, Japan; United States: 2711 North Haskell, Dallas, Texas, USA 75204 Important Persons Toshifumi Suzuki (Chairman), Joseph M. DePinto (Chairman/CEO), Masa Asakura (EVP/COO) Slogan Oh Thank Heaven for 7-Eleven Industry Convenience Store Products Slurpee, Weight Cup Annual Sales 882 million US dollars (2003) Number of employees: 31,500 (2004) Parent company 7&I Holdings (セブンamp; アイ?9?9ホールディングス) Currently, 7-Eleven has several products sold around the world, including: · Weight Cup (Big Gulp).
In mainland China and Hong Kong, it is called free pouring. It was popular in Taiwan for a while, but now only a few stores sell it. Divided into large, medium and small cups·Big Bite·Coffee-to-go (slightly different from City Café in Taiwan)·Slurpee: a frozen smoothie carbonated drinks, sold exclusively by 7-Eleven. Because of its high quality and low price, Slurpee has become everyone’s choice to solve the summer vacation in the summer. The International Manufacturer and Sales Alliance Since 7-Eleven has stores in many countries, it can Through international joint procurement or mutual introduction of manufacturers, we can reduce the cost of product procurement and create unique products. For example, Taiwan's Uni-President Supermarket introduced dried mangoes produced in the Philippines through the introduction of 7-Eleven in the Philippines, and Hong Kong also introduced Introduced one after another, the shopping bags provided in 7-Eleven stores are also purchased from many countries in this way to reduce costs. Non-cash payment mechanisms Due to the popularity of 7-Eleven, different non-cash payment mechanisms have been developed in different places. Some are combined with transportation tickets or issued with exclusive stored-value cards: Hong Kong: The Octopus card, which is generally popular in Hong Kong, can be spent at 7-Eleven. Macau: In addition to credit cards, non-cash payment mechanisms have not yet appeared in 7-Eleven in Macau. Taiwan: Since smart cards in various places are not yet open for non-transportation payments, Uni-President Supermarket has developed its own iCash card (a prepaid stored-value card). However, it should be noted that iCash cannot be used interchangeably with the Starbucks accompanying card of the same group; in addition, Uni-President Supermarket also sells gift certificates on its own, which can be used in most Uni-President Circulation sub-group stores; China Trust’s VISA Wave has also been launched online. Guangzhou: You can use Yangchengtong for consumption. Shenzhen: You can use Shenzhen Tong Card for consumption. Japan: Nanaco, a prepaid e-wallet, was released in 2007. Beijing: Some 7-Elevens can be paid with municipal bus cards, and the government plans to promote this payment method in all 7-Elevens in Beijing. [Edit this paragraph] Uni-President Group and 7-11 In April 1978, Uni-President Enterprise raised 190 million yuan to establish "Uni-President Super Store Co., Ltd." and introduced 7-Eleven in 1979. On May 14 of the same year A number of "Unified Super Stores" were opened across the province at the same time. Even in the face of six consecutive years of losses, with the full support of its parent company, Uni-President Enterprises, Uni-President Supermarket has gone through a period of hard work and exploration, integrating the experience and insights of Chinese and Western operations, and gradually established its presence in domestic channels. It rose to prominence in the competition and eventually won the number one position in Taiwan's retail industry, ushering in the golden age of convenience stores in Taiwan! On April 20, 2000, witnessed by the national media, 7-ELEVEN President Mr. Jim Keyes also officially signed a permanent licensing contract with President Qingdaoyuan. This unusual signing ceremony in the world represented 7-ELEVEN in the United States. Complete trust in Uni-President Supermarket, and more recognition of the operating strength of Uni-President Supermarket, which also provides an additional guarantee for the sustainable operation of 7-ELEVEN in Taiwan. 7-11 Day July 11th every year is "7-11 Day". It is believed that this tradition was created by 7-Eleven in Taiwan. The earliest purpose was to hope that the logistics unit would not forget the hard work of front-line stores, so it was chosen On this day every year, all Taiwan 7-Eleven logistics unit personnel, including all senior managers, have to go to the store to work for a day, so it is also called a side-by-side working day. Later, other countries followed suit, but with different purposes. The United States 7-Eleven Day is positioned as a celebration. Every year on this day, 7-Eleven in the United States will provide free Slurpees. Japan’s 7-11 Day has two days. In addition to July 11, there is also November 7. On this day 7-Elevens across Japan will clean up the lanes around their stores. This work is currently included in 7-Eleven Day's work projects in Taiwan.
[Edit this paragraph] 7-11 in mainland China As early as 1992, Dairy Milk International Co., Ltd., a subsidiary of Hong Kong's Jardine Matheson Group, obtained authorization from the Southern Company of the United States and began to open 7-11 convenience stores in Shenzhen; in 1995, it began to open 7-11 convenience stores in Guangzhou Opened 7-11 convenience store. However, due to the policy at that time that restricted foreign investment in commercial retail through franchising, 7-11 convenience stores have not been able to develop rapidly in Guangdong. In 2001, Milk International Co., Ltd. and Guangdong Xinjie Business Development established a joint venture - Guangdong Saiyi Convenience Store Co., Ltd., and became the first company to obtain the "Investment of the People's Republic of China and the National Taiwan, Hong Kong, Macao and Overseas Chinese" issued by the Ministry of Foreign Trade and Economic Cooperation. Enterprise Approval Certificate", a pass approved to open 300 stores in Guangdong. In August 2002, the number of 7-11 convenience stores in South China reached 100. In September 2007, Guangdong Saiyi announced that the company had invested in more than 430 7-11 convenience stores in South China, basically reaching breakeven. At the end of 2005, 7-Eleven Japan, Beijing Wangfujing Co., Ltd. and China Sugar and Liquor Group held 65, 25 and 10 shares respectively of Seven-Eleven (Beijing) Co., Ltd. with a registered capital of US$35 million. Obtained the first approval document for foreign investment to carry out franchise business in Beijing, and was responsible for the operation of 7-11 in Beijing, including Tianjin and Hebei. On April 29, 2009, Taiwan Uni-President Enterprise Group obtained the franchise authorization of 7-Eleven in Shanghai. The next day, four belatedly arrived 7-Eleven convenience stores opened their doors in Shanghai as quickly as possible. Taiwan Uni-President Enterprises, which enjoys the permanent operating rights of 7-11 in Taiwan, finally achieved its wish to land in Shanghai in 10 years. Previously, Thailand's Charoen Pokphand, South Korea's Lotte and Japan's Ito-Yokado Group all intended to get involved in 7-11's operating rights in Shanghai, causing the Shanghai operating rights to be difficult to determine for many years. During this period, the chairman of Uni-President Group Gao Qingyuan and the boss of Charoen Pokphand Group, Xie Guomin, both Visited the United States several times. Uni-President Group, which obtained the operating rights of Shanghai 7-Eleven, invested RMB 100 million to establish Uni-President Supermarket (Shanghai) Convenience Co., Ltd. as a sole proprietorship. Lin Cangsheng, president of Uni-President Enterprise Group, personally serves as the chairman. Uni-President Enterprise started operating 7-11 in Shanghai, marking that the three most powerful retail capital companies behind 7-11 also achieved soft landings in Guangdong, Beijing, and Shanghai within 10 years. Although some of these capitals are still working hard in a low-key manner, and although their convenience stores are still finding ways to squeeze into the streets, it cannot be denied that the Chinese convenience store market is entering a historical turning point [1]. As of August 2009, the number of 7-Eleven chain stores in China has exceeded 590, including 75 in Beijing and 512 in Guangzhou. In 2009, the Taiwanese company officially invited super-popular idol Kenji Wu and diva Cyndi Wang to endorse its breakfast series. The future of the brand is bright.