LEVI'S brand introduction
LEVI'S is one of the most famous names from the western United States. It is also the name of Levi Strauss, the inventor of the world's first pair of jeans.
Levi Strauss immigrated from Germany to new york at the age of 17 in 1847. He can hardly speak English at all. In his first few years in America, he worked for his two brothers. He sells cloth and household goods everywhere in remote towns and villages around new york and KFC. Sometimes he even sleeps on the roadside or in an empty garage for the night.
The news of the gold rush in California fascinated young Strauss, who sailed to San Francisco in 1853.
He brought several rolls of canvas for tents and vans to sell to the rapidly increasing residents. But he found that canvas has a better use, because an old gold digger said that he should sell trousers that can withstand the rough use of digging gold.
So he sent the inexhaustible canvas to the tailor and ordered the first Levi's jeans. On that day, the legend of Levi'sR Sr was born.
people spread the word about this kind of tough jeans. Young Strauss soon opened his first shop in San Francisco. He produces many waist-high tights. Later, he gave up canvas and switched to denim, which is a strong cotton cloth woven in France with an unchangeable indigo dye.
from 186 to 194, Strauss designed many improvements for originality, including rivets, arched double-horse leather tags and small flags in the back pocket. Today, these are world-famous authentic Levi's jeans logos.
Levi Strauss has indeed become an American tradition. For people all over the world, it represents the pioneering power and spirit of the west.
Levi's logo:
rivets
originally used to nail metal. Became all Levi's since 1837? An indispensable part of jeans. Cowboys find that rivets get uncomfortably hot when heating in front of campfires, so Levi's? In 1937, rivets were replaced by fillet joints.
buttons
do you know Levi's? When will the six buttons of jeans be replaced by zippers? In 1942, the United States government regulation department stipulated that all Levi's? Remove two buttons at the back of jeans. Now, except for model 51, the button design has been retained. Levi's? Our buttons will never rust.
leather label
the legend of two horses. Levi's in 1886? Agree to experiment on jeans. Tie a pair of jeans of trouser legs to two horses, and drive the horses in opposite directions. It turns out that jeans can withstand such tension and tension. Since then it has become a symbol of pride.
trouser pocket
a pocket for holding gold nuggets. Levi's? Our trouser pockets were originally designed for gold miners during the gold rush in California in the 185 s. 5 bag design has become Levi's? The standard feature of blue jeans. It has been sewn firmly for a hundred years, durable and comfortable. Corner seam
is Levi's? Seam points for jeans reinforcement structure. In 1937, when the rivets on the back pocket were replaced by corner seams, they were especially valuable. Since then, it has been used as a strengthening and fixing point for the four corners of pockets, the front of trousers, the ears of belts and zippers.
zipper
didn't appear until 195. Before that, there were button pants everywhere. Modern industry has produced zipper, which has caused a revolution in jeans wearing. Now, Levi's? The products are all made of the strongest, durable and design-oriented drawing.
Sewing
It only takes 1 minutes to sew a pair of jeans that can last a lifetime. Levi's of the world? Jeans manufacturers adopt the strongest sewing lines and the best handwork and production lines to produce jeans that can last for a lifetime.
small flag
is this Levi's? It was first introduced. It became an authentic Levi's in 1936? Jeans, because there were more and more counterfeiters at that time.
LEE brand introduction
LEE is one of the three classics of American cowboy culture.
In the process of establishing American cowboy culture, LEE has come a long way. At different stages of development, LEE has always been able to maintain a posture that is both practical and fashionable. During the evolution of jeans from practicality to fashion, LEE played an important role. The founder of the company, H.D.Lee, was originally a work clothes manufacturer. In this century, he mainly supplied daily work clothes to farmers and workers in the central and western parts of the United States. Some classics at that time are still popular today, such as BIB'N'BRACE, and UNION ALL, a long-sleeved jumpsuit that became the uniform of the US military in World War I. The company's products can become a national image, which was a pioneering work in 191.
In 1975, Lee brand women's jeans came out, and a series of women's jeans named "FIT FOR GIRLS" came into being. The successful establishment of Lee brand men's denim market has laid a good foundation for the debut of women's denim series. Subsequently, Lee Company successively established brand series suitable for all ages, and established a stable and huge cowboy kingdom. Today, LEE's long history makes it a mainstream of American jeans. Its products still maintain a certain level and value in terms of tradition and avant-garde, and have become the code name of both classic and fashionable jeans.
As we all know, the originator of jeans is Levis. Lee brand jeans, which is nearly 4 years behind Levis, can quickly grow into the second brand in the highly competitive jeans market, and one of the magic weapons to win is the correct positioning. Lee has seized a market that has been neglected for a long time-the women's market. The qualitative research on female consumers aged 25-44, the main body of this market, shows that this group has a special liking for denim clothing (because denim is the witness and growth partner of their youth), and "close-fitting" is their most concerned interest. Most women need a pair of jeans that fit well at the waist and hips and move freely, and they have to try on an average of 16 pairs of jeans to find a satisfactory one. So, Lee cleverly positioned herself here, changing the traditional straight-line cutting in product design, and highlighting the figure and lines of women; In the advertising performance, it fully reflects Lee's just right fit and easy to put on and take off.
"The closest cowboy" is Lee's classic advertising copy, and the word "post" expresses Lee's distinctive interests to the fullest.
introduction of p>wrangle brand
brand name: Wrangler
country of creation: United States
date of creation: 194
One of the three major cowboy brands, Wrangler, a classic in the west, has a long history dating back to 194, and is very popular among cowboys and rodeos. More than 8% of the champions of cowboy competitions choose wrangler. It is said that during World War II, orders for American military uniforms were received! To modern times, it is still confident in its coarseness and modern in its traditional classics!
In 194, Blue Bell Overall Company was founded, and jeans in the form of work clothes were introduced, which was named "Wrangler" brand jeans. In 1926, Blue Bell merged with Big Ben Manufacturing Company, a work clothes manufacturing company. During this period, the products introduced by Xiangwrangler were mainly practical work clothes.
Recognizing the special needs of jeans, Blue Bell expanded its production line and devoted itself to the cowboy route, creating a model of the western image of blue jeans. The earliest Wrangler jeans were called 11MW(Men`s Western), which was mainly marked by Rodeo. The biggest difference between Wrangler jeans and Lee jeans is that Wrangler replaces the double arch decorative stitch with a "W"-shaped stitch in the back pocket.
in the early 194s and the late 195s, Blue Bell invested a lot of money to promote Hollywood movies about the west, which greatly increased Wrangler's popularity and was favored by Rodeo Ben, a Hollywood movie star who tamed horses. In the early 195s, Wrangler first introduced a black Danny shirt and black jeans on TV programs. During this period, Wrangler also developed a series of women's jeans --"Jeanies ". In 196s, Blue Bell introduced a series of cowboy products such as saddles, riding boots and cowboy hats. In 1961, Wrangler branch was established in Brussels, and later distribution networks were added in Belgium, Germany, Britain and other places, which made Wrangler's western cowboy image successfully land in Europe. In 1984, Blue Bell was gradually privatized, and its branches in Europe gradually disintegrated until it was acquired by Xiang VF Corporation in 1986.
With the changes of the times, it has developed into a rough and confident, traditional classic with the true essence and fashion style of the American West.
Wrangler Authentic series shows the spirit of Wrangler's authentic jeans designed for jeans. The product design is mainly inspired by the "American Western Spirit" and designed according to the real needs of American western cowboys. It is practical and not grandiose, and fully shows the rough, heroic and restrained feeling of American western cowboys.
the choice of fabric is also the key to jeans. Wrangler Authentic series adopts Ring denim imported from Japan or Italy, which is firm and comfortable, rough in foundation but soft to the touch. The cloth surface has also been specially treated to make it look particularly flat and clean after washing.
F.I.R. F.I.R. has soared, and its value has been soaring. At present, it has reached seven figures. Its super popularity has attracted dozens of manufacturers to invite them to be spokespersons. Recently, they spoke for WRANGLE jeans. Although their wallets are constantly full, the most important thing for F.I.R. is to impress everyone who loves music with their own music.
Calvin Klein Jeans brand introduction
Calvin Klein is the largest designer brand in the United States, and has won famous clothing awards for four times in a row; Its related products are endless, and the momentum is extremely amazing.
Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Calvin Klein's clothing has become the favorite brand choice of a new generation of professional women because it embodies the full New York lifestyle. It is the largest designer brand in the United States, and has won famous clothing awards for four times in a row; Its related products are endless, and the momentum is extremely amazing.
Calvin Klein, the founder of Calvin Klein, was born in new york, USA in 1942. He studied at the famous new york Fashion Institute (F.I.T) and founded Calvin Klein "Calvin Klein" company in 1968.
Calvin Klein deserves to be the most famous fashion designer in America. In addition to high-grade and high-grade classics, Klein is also an advocate of fashionable gender-free perfume and denim clothing for young people.
Calvin Klein has three brands: Calvin Klein (high fashion), CK Calvin Klein (high ready-to-wear) and Calvin Klein Jeans (cowboy). In addition, he also deals in casual wear, socks, underwear, pajamas, swimsuits, perfumes, glasses, household accessories and so on.
since the establishment of his own company in 1968, Calvin Klein has been in the fashion industry for 3 years, enjoying a good reputation, and is considered as a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is Calvin Klein's design philosophy. He said: I also found that the essence of American style also has the characteristics of internationalization. Just like new york, it is not a typical American city, but a typical international city. The same is true of London, Tokyo or Seoul. People living in these cities will respond to my design because their lives and needs are very similar. No matter where modern people live, they have their universality.
minimalist style is Calvin Klein's registered trademark in design, and it is also a popular trend nowadays. But when minimalist style is no longer a popular trend, will it change? In response to this question, the confident Calvin Klein once said that I think my design philosophy tends to modernism, and I will continue to focus on aesthetics-I tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy and elegant, and I also try to be uniform in style and loyal to my dreams. I think people will know more about what I want to present, and they will appreciate it and respond positively.
one of the important styles of p>Klein's products is sexy, so this feature is fully displayed in his advertisements: his advertisements often use nude portraits to create perfect and artistic images; However, Klein sometimes plays some edge games. For example, in her underwear ads, a female model who looks like an underage girl poses in a revealing pants posture, which has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. There are many kinds of sexiness in Calvin Klein's concept, so recently, his advertisements are replaced by a group of energetic, young and healthy young people with bright smiles, and that enthusiastic charm easily captures the hearts of consumers.
Calvin Klein says he wants to design clothes for modern women who are active in social life and family life and find a balance between them. They are a group of women who value their hearts and look kind, but don't have much time to spend in front of the mirror. They want a relaxed, casual and elegant dress, which I believe is the trend of the future fashion. In terms of appearance, C.