China has a vast territory, a large population, distinctive regional natural, cultural and consumption habits, and different regional brand images. Therefore, it can form its own "regional brand image identification system". For example, Dongping's regional brand images "Shui Dongping" and "Shui Yun Dongping" are very typical. A brand logo makes the image of "Zeguo Water Town" pop out. The basic components of regional brands mainly include regional characteristics, brand connotation and visual identity. In a narrow sense, regional brand refers specifically to the characteristic "industrial cluster" of a certain region. It symbolizes the history and current situation of the industrial cluster and is the representative of the regional industrial cluster. At the same time, regional brand is also an identification system. This identification system It is composed of regional (place name) and industry (product) name as the core; it is legally represented as a certification mark or collective mark. As a brand of an industrial cluster, a regional brand has the attributes of both an industrial cluster and a brand in nature. Among them, the attributes of industrial clusters indicate that regional brands include relatively extensive content. Regional natural and humanistic characteristics, the internal structure of industrial clusters, the policy environment for industrial development, etc. have all become the constituent elements of regional brands and have an impact on regional brand marketing. Brand attributes indicate that a regional brand has all the attributes of a brand, the most important of which are its identification, equity, competitiveness, and target customer and consumer characteristics.