Since its establishment, Hytera Communications Co., Ltd. (formerly Shenzhen Haoyitong Technology Co., Ltd., HYT) has focused on the field of professional wireless communications, focusing on technology research and development and product innovation, and actively exploring the international market. The performance continues to grow every year and has won wide recognition from industry customers. In 2009, "HYT", a subsidiary brand of Hytera Communications, was selected as one of the "China's Famous Trademarks".
With the development of the market, the company's business boundaries, development models and industry roles have undergone profound changes. The company has transformed from manufacturing products to providing comprehensive solutions, from simulation to digitalization, from leading in China to Entering the ranks of the world's top three. These changes require the company to have a more international image and a more connotative and inclusive brand to attract the attention, understanding and recognition of customers, partners, employees, stakeholders and society.
In April 2009, the company cooperated with the internationally renowned market research company Research International (RI) and the brand consulting company Interbrand (IB) to launch a one-year brand research and consulting project. Repeated discussions and reflections between employees and customers inside and outside the company clarified the company's vision and mission, and on this basis established the company's future development strategy and brand connotation; based on the company's vision, mission and development goals, the brand was re-organized Opportunity analysis, brand positioning, naming of the brand in Chinese and English, sorting out the brand architecture, outputting a new brand image, and formulating a brand strategy to suit it.
On March 2, 2010, the company officially announced the launch of Hytera as its new company brand and digital product brand at the annual dealer summit. The company name was also changed from "Shenzhen Hytera" "Tongtong Technology Co., Ltd." was changed to "Hytera Communications Co., Ltd." The original HYT continues to be used as the analog product brand. More than 300 dealers and more than 200 company employees from across the country witnessed the important moment of the transformation from Hytera Technology (HYT) to Hytera Communications (Hytera). Hytera is lowercase in English, plain and low-key, friendly and natural, and easy to read and remember. The dark gray font is stable and restrained, with a strong sense of high technology. The corrugated wing pattern is composed of two gradient blue and emerald green graphics, which is like a butterfly emerging from its cocoon, spreading its wings and flying, full of vitality; it is also like a sailboat sailing on the sea, facing the wind and waves, and sailing into the distance; the two wing graphics are from The echoes from color to form also contain Hytera’s vision of closely integrating customer needs, responding quickly, providing efficient solutions and interacting with customers for joint development and growth.
The entire logo is simple, smart, and full of technological sense. It not only shows the distinctive characteristics of the communications industry, but also reflects the development potential and bright prospects of Hytera. Hytera means the vast space of professional communications. Customers' needs are like the ocean. We have the ability to help customers communicate everywhere and realize their dreams of being able to communicate on demand.
Hytera symbolizes that HYT will enter the next century of Digital. This brand name heading into a new era not only fully inherits the original brand connotation of HYT, but also inspires all Hytera people to take it as their own responsibility to open a new era of HYT and to devote themselves to flexibly applying the most advanced and mature technology to solve customers' problems. Promote the integration of communications and management, improve the effectiveness of customer organizations, and ensure that Hytera will use digital products to accelerate its launch and become a leading brand in the professional communications field in China and the world. Chinese slogan: Respond to what you need and get what you need
English slogan: Respond & Achieve
It conveys that Hytera is proactive, dares to challenge, always responds to customer needs, and delivers the best Advanced communication technology is used to solve customer problems, promote the integration of communication and management, and help customers improve organizational effectiveness.