The following is a complete explanation in Baidu Encyclopedia. If you have any questions, you can go to 361 International Co., Ltd. is a comprehensive company integrating brand, R&D, design, production and distribution. A sporting goods company whose products include sports shoes, clothing and related sports accessories, it has subsidiaries including 361 (China) Co., Ltd., 361 (Fujian) Sporting Goods Co., Ltd., 361 (Xiamen) Industry and Trade Ltd. In 2005 and 2006, 361° successively won honors such as "China Famous Brand" and "China Famous Trademark", and quickly grew into an industry leader. Table of Contents Company Profile Company History Brand Advantages Brand Slogan Brand Positioning Brand Declaration Corporate Culture Sales Channels Physical Stores Virtual Stores Company Profile Company History Brand Advantages Brand Slogan Brand Positioning Brand Declaration Corporate Culture Sales Channels Physical Stores Virtual Stores Expand Edit This paragraph Company Profile As a national sport As a leading brand in the supplies industry, 361° has always been committed to supporting the development of China's sports industry and has successively sponsored the China Table Tennis Super League, Zhengkai International Marathon, Kinmen Marathon, National Diving Championships and Olympic Trials, and the China University Basketball Super League ( CUBS) and other series of events, comprehensively assisting the development of China’s sports industry. In 2008, 361° signed a contract as the senior sports apparel partner of the Guangzhou 2010 Asian Games, becoming the first sporting goods brand in China to sponsor the intercontinental games. Together with the passionate event, 361° achieved a brilliant moment in the national sports industry. In 2009, 361° signed a contract with the Olympic Council of Asia (OCA) and was awarded the official global sponsor of the OCA. It is the only company in the field of sporting goods to win this honor. Over the years, with its global vision and forward-looking thinking, 361° people have continuously driven the company's breakthrough development. In November 2006, it spent huge sums of money to defeat international brands in the bidding for "CCTV's 2007-2008 Sports Event Live Broadcast Partner" , broke the monopoly of top resources by international giants during the sensitive period before the Olympics, and achieved a landmark breakthrough for national brands to compete with international brands; in 2008, 361° signed a contract to become the designated supplier of CCTV5 host and reporter clothing, marking a milestone Starting from a highly integrated sports marketing model, 361° uses CCTV5, an important window for external communication, to comprehensively display the image of brand internationalization and product specialization. The unique corporate culture is the source of the company's rapid development. 361° has always adhered to the core values ????of "loyalty, pragmatism, collaboration, and efficiency" and the awareness that "execution power is action, and learning power is competitiveness", and continues to write 361° legendary story. Internally, the company is committed to the comprehensive upgrade of enterprise management. It has R&D centers, logistics centers, Beijing public relations companies, and Guangzhou Asian Games project execution centers in international cities such as Beijing and Guangzhou to establish smooth enterprise management integrating R&D, logistics, and information. system. While externally developing rapidly, 361° has always spared no effort to fulfill its corporate social responsibilities and actively participated in a series of social welfare activities such as student aid, poverty alleviation, and disaster relief. On the day after the "5.12 Wenchuan Earthquake" occurred in 2008, 361° We responded quickly and sent more than 10 million yuan in money and goods to the disaster-stricken areas, giving back to the society with practical actions. All along, 361° people have cherished the brand belief of "more love" for sports, enterprises and society, and under the guidance of the core concept of "***enjoy ***win", they have made unremitting efforts to promote the development of China's sports industry. Work hard and be committed to becoming a respected sporting goods brand in the world. Edit this section of the company's history 2005 l In 2005, 361° ranked first in the world's "Forbes" Chinese version of the 100 most promising companies, becoming one of the most promising companies in China. l In 2005, 361° was selected as one of "China's 500 Most Valuable Brands". l In 2005, 361° was awarded the title of “China Famous Brand”. 2006 l In 2006, 361° was recognized as a "China Famous Trademark" by the State Administration for Industry and Commerce, marking 361° as an industry-leading enterprise that combines the two national honors of "China Famous Trademark" and "China Famous Brand".

l In November 2006, it defeated international brands in the CCTV prime-time bidding and became the "CCTV 2007-2008 sports event live broadcast partner". It broke the monopoly of top resources by international giants during the sensitive period before the Olympic Games, and achieved a national sports brand with one A monumental breakthrough. 2007 l In January 2007, in the annual "Influence on China" jointly organized by Wharton School, CCTV Global Information Ranking, Economic Observer and Tencent, 361° won the highest award of "Influence on China" together with the world's top 500 companies. Annual Creative Marketing Award" and became "the youngest and fastest growing brand among the selected companies". l In April 2007, the foundation laying ceremony of the 361° Science and Technology Industrial Park was held, and the project was listed as the "2007 Fujian Province Key Project". l In 2007, 361° established a TOP partnership with the Chinese National Badminton Team. Join hands with Lin Dan and Zhang Ning, the world's top ranked badminton players, to jointly promote the breakthrough and advancement of China's badminton career. l In 2007, 361° once again fully supported the Xiamen International Marathon, which gave birth to the first Chinese male champion of the full marathon event, and fully promoted the spread of the marathon spirit and 361° healthy running sports culture in China. l In November 2007, 361° China University Basketball Super League (CUBS) bravely set sail. 361° and CUBS *** jointly undertake the mission of cultivating talents for Chinese basketball and promoting the vigorous development of Chinese basketball. l In 2007, 361° and CCTV5 continued to create "361° Entertainment Basketball". Based on the success of 2006, they increased the promotion of the event and worked together to create the most dazzling new symbol of oriental streetball culture. l In 2007, 361° sponsored the National Diving Championships and Olympic Trials, fully supported China's sports success in 2008, and worked with Chinese athletes to build momentum for the 2008 Olympics. l In 2007, 361° achieved a breakthrough upgrade in its strategic cooperation with Tencent. The concept of "first event creation, first member enjoyment" once again led China's online sports marketing. 2008l In 2008, 361° once again joined forces with the National Badminton Team and world famous badminton players such as Li Yongbo, Lin Dan, and Zhang Ning to turn the National Badminton Team, the world's top champion team, into a national The brand's 361° professional sports equipment arena. l In 2008, 361° signed a contract with the international 4A Beijing Ogilvy Advertising Co., Ltd. to reshape the brand in an all-round way and upgrade the brand strategy again. l In 2008, 361° signed contracts with the Kinmen Marathon and Zhengkai International Marathon, and became the world's top partner and the only designated sports equipment for this marathon event in 2009, further promoting the spread of the marathon spirit and 361° healthy running sports culture. l In 2008, 361° signed a contract with China’s “China Table Tennis Club Super League” and became its title sponsor in 2009. By then, 361° will join hands with the Table Tennis Center to build the China Table Tennis League into a model for the World Table Tennis League and promote the vigorous development of table tennis in China and around the world. l In 2008, in the "IAI Yearbook Award" for China's outstanding advertising works, sponsored by the China Business Advertising Association and Communication University of China, and implemented by IAI International Advertising Research Institute, BBI Business Brand Strategy Research Institute and other organizations, the 361° Brand TVC Challenge and First-tier international brands also received the award. At the same time, the 361° brand slogan "China, be brave to be yourself" was selected as one of the top ten popular slogans in 2008. l On November 21, 2008, 361° signed a contract as a senior partner of the Guangzhou 2010 Asian Games, joining hands with Asia’s top sports event to become the first sports brand in China to fully sponsor this event, fully integrating world-class advantageous resources and globalizing The pace accelerated further. 2009l On March 12, 2009, 361°, the senior partner of the Guangzhou 2010 Asian Games, successfully signed a contract with the Olympic Council of Asia and became the official global sponsor of the Olympic Council of Asia. It is currently the only company in China that not only sponsors Asia’s top sports feast, but also A sports brand that has been honored as the global official sponsor of the Olympic Council of Asia. |On June 30, 2009, 361 Degrees International Co., Ltd. was officially listed on the main board of the Hong Kong Stock Exchange, with the stock code 01361·HK.

Edit this paragraph Brand Advantages Brand Slogan More Love Brand Positioning As China's leading professional sports brand, 361° provides all young consumers who love sports with sports products that are both designed and technologically advanced, and encourages them to devote themselves to their passion regardless of gains or losses. sports. Brand Statement: This time it was far, making me keep pursuing; this time it was close, making me follow you so close; this time it was God, making me worship and believe in; this time it was a devil, making me crazy and eternal; this time it was blind, making me crazy and eternal I have no sense of gain or loss; this time it was light, which made me never hesitate; this time it was night, which made me ignore other things; this time it was light, which made me shine instantly; this time, it was my love! Edit this paragraph Corporate culture Corporate mission: Satisfy the broad needs of mass consumers by providing sporting goods with high comprehensive value Corporate vision: Committed to becoming a globally respected sports brand Corporate values: Loyalty, pragmatism, collaboration, efficiency Loyalty: Love Be loyal to your duties, love your company, run your business with heart, love your career, and go all out to be pragmatic: focus on integrity and build a reputation in the world, focus on details, strive for excellence, focus on practical results, and collaborate on the ground: rely on communication to achieve knowledge, rely on cooperation to strive for win-win, rely on unity to achieve excellence and efficiency: solve problems immediately if you find errors. Correct as soon as possible and immediately seize the opportunities found in this paragraph. Edit this paragraph to establish a 361° market network for sales channels and physical stores. Through comprehensive and in-depth market analysis, combined with scientific and advanced industry operation experience, we have established Shenyang in Northeast China; Beijing, Shijiazhuang, Jinan in North China; Beijing, South China and Shanghai; Wuhan and Zhengzhou in the central region; Guangzhou in South China; Kunming and Chengdu in southwest China are the top ten core markets in China's market strategy; and we are actively looking for strategic regional sectors to continue to promote market construction. Open flagship stores and star stores in core markets across the country, supplemented by general stores and single-product stores. Virtual store 361° also has sound online sales channels, and has begun to have official stores on Taobao, Paipai, etc.