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The background and history of Chiquita

100 years of history, we are still moving forward...

In 1870, Captain Lorenzo Dow Baker purchased 160 bunches of bananas in Jamaica and spent 11 days to harvest them. It was shipped back to Jersey City and sold there for a handsome profit.

In 1871, Miner C. Keith built the domestic railway in Costa Rica. He planted banana trees along the railway lines to provide food for passenger and freight passengers.

In 1885, Captain Baker, Andrew Preston and others formed a partnership to establish the Boston Fruit Company.

1899 On March 30, 1899, Keith's railroad company and the Boston Fruit Company merged to form the United Fruit Company.

The Fruit Dispatch Company was established in 1899 to sell bananas throughout the United States. Fruit Dispatch Company breaks new ground in selling perishable food in the Outback.

1899 The company's transport ships are painted white to reflect the strong sunlight in the tropics and keep the bananas at the right temperature. These ships were known as the "White Fleet".

1900 United Fruit Company publishes its first annual report.

In 1903, revolutionary shipping technology began to be used: refrigerated ships were used to transport perishable food.

In 1903, the company was listed on the New York Stock Exchange.

In 1904, the company perfected radio communications between the United States and South America and was the first to use this new technology in the tropics, ensuring communication between maritime transport ships and companies in Latin America. Contact for important information.

In 1901, the first banana research center in Latin America was established to study new banana varieties that could resist various banana diseases.

In 1930, the Chiquita fleet reached 95 ships.

In 1944, World War II brought the banana industry to a near standstill. The company's ships were requisitioned by the British and American governments during the war.

In 1944, the name "Chiquita", the image of "Miss Chiquita" and the "Song of Chiquita" were officially launched.

In 1947, "Chiquita" became a registered trademark in the United States.

In 1955, fruit production reached 2.7 billion pounds (approximately 1.2 billion kilograms)

In 1961, cardboard boxes were used to transport cut bananas, a move aimed at reducing the cost of traditional banana transportation resulting in crushing injuries.

In 1963, Chiquita began the largest brand marketing plan in business history. One of the advertising projects was to label bananas with "sealed packaging, best quality"

1966 Annuity Jeddah brand enters the European market.

In 1967, the Chiquita trademark began to be used in Europe.

In 1968, Chiquita’s banana sales worldwide exceeded 4 billion pounds (approximately 1.8 billion kilograms) for the first time.

In 1969, the company obtained its first technology patent - low oxygen packaging technology. This technology keeps the oxygen content of banana packaging low to ensure that bananas do not ripen prematurely during transportation.

In 1970, it merged with AMK Company, which operated John Morel Meat Products, and the new company was named "United Brands Company".

In 1973, the company began to operate in Latin America and Texas. Refrigerated containers are used for transportation operations between Sri Lanka and the state.

In 1980, Chiquita became the official partner and designated banana supplier for the Winter Olympics in Lake Placid, New York.

In 1984, the first of four new refrigerated ships was delivered to Chiquita for use on the cargo trade route from Panama to Europe.

In 1989, the advertising slogan "Chiquita may well be the best food in the world" was used.

In 1990, the first of sixteen refrigerated ships was delivered to Chiquita and joined its modern fleet.

In 1990, Chiquita expanded its banana business in the Atlantic region of Costa Rica on a large scale.

In 1990, the company changed its name to "Chiquita Brand International Corporation" to expand global brand awareness.

In 1991, a modern banana processing factory was built in Costa Rica.

In 1992, it acquired Friday Canning Corporation, a well-known privately held fruit and vegetable container manufacturer.

In 1992, we cooperated with the environmental protection organization Rainforest Federation on the "Better Banana Project".

In 1992, temperature-controlled refrigerated ships were put into use to prevent premature fruit ripening during transportation and improve product quality.

In 1993, the European Union adjusted its quota and tax rate system on bananas imported from Latin America, causing Chiquita to lose most of its profits from this important European market.

1994 The first Chiquita farm is certified by the Rainforest Federation’s Better Banana Plan.

1994 Miss Chiquita’s fiftieth birthday.

In 1997, Chiquita Banana was certified by the American Heart Association.

In 1997, Owatonna Canning Company and American Fine Foods were acquired.

In 1998, Chiquita's largest banana processing plant in the world was completed in Costa Rica.

In 1998, Stokely USA Inc was acquired.

In 1998, the new image of Miss Chiquita was announced.

Chiquita, which has gone through a full century in March 1999, celebrates its centenary!

In 2000, the company's core values ??were adopted, the company's code of conduct was adjusted, and the SA8000 of the international social responsibility organization was Corporate social responsibility standards are included.

In 2000, all of Chiquita’s farms in Latin America passed the strict certification of the Rainforest Federation’s “Better Banana Plan”.

In 2001, Wal-Mart awarded Chiquita the "Best Environmentally Friendly Supplier of the Year"

In 2001, Chiquita signed a historic labor rights agreement for banana workers with IUF and COLSIBA.

In 2002, Chiquita joined the Ethical Trading Organization.

In 2002, The Progressive Investor ranked Chiquita among the top 20 “green suppliers”.

In 2003, Chiquita celebrated its 100th anniversary of listing on the New York Stock Exchange.

In 2003, it acquired Atlanta AG, a large German fresh product company.

2003 Received 'Corporate Conscience Award' from Social Accountability International.

2003 Received 'Corporate Conscience Award' from Social Accountability International.

In 2003, the new fresh-picked fruit business was put into operation.

In 2004, all Chiquita’s farms in Latin America passed the SA8000 corporate social responsibility standard.

In 2004, he won the "Collaborative Citizenship Award of the Americas" from the Organization of American States' "Honduras Nueva San Juan Resettlement Plan".

In 2005, it acquired “Fresh Express”, the largest packaged salad company in the United States. "Fresh Express" occupies a market share of 40% in the United States, with annual revenue reaching US$1 billion.

In 2005, Chiquita shares were added to the KLD Dominion 400 Social Index.

In 2007, a shipping strategic agreement was signed with the alliance formed by Eastwind Maritime and NYKCool.

2007 Acquisition of privately held Verdelli Farms. Verdelli Farms is one of the leading producers of value-added salads, vegetables and fruit snacks on the East Coast.

In 2008, Chiquita Brand International Company entered the Chinese market.