Trademarks have different meanings since they are approved. Different companies put trademarks on the market. As time goes by, their value will continue to increase and their importance will gradually increase. So what exactly is the importance of trademarks?

① It has the function of distinguishing the origin of goods or services

Enterprises can use trademarks to distinguish their own goods from those of others, so as to facilitate consumers to recognize the brand and shop in the market, and increase The sales volume of your own products. After consumers are familiar with the trademark, they can use the trademark to know which company produces the product. The brand's products are of good quality and consumers will continue to buy them;

② It is conducive to market competition and advertising

Goods with good quality will continuously expand the visibility of their trademarks, and trademarks with high visibility and good reputation will enhance the market competitiveness of the goods and gradually occupy a decisive position in the market;

③The intangible assets of an enterprise can bring considerable economic benefits to the enterprise

Trademark, as the intellectual property of the enterprise, is the wealth of the enterprise like other properties, and its value can be evaluated. Trademarks can be transferred, licensed to others, or pledged to realize their value. For example, Apple paid Shenzhen Proview 60 million US dollars to obtain the exclusive rights to the iPad trademark; Linyi Xincheng Jinluo Meat Products Group used the evaluation of the exclusive rights to 32 registered trademarks of the Jinluo series as pledge and obtained 1 billion yuan from the Linyi Branch of the Agricultural Bank of China. Loan amount.

④ It is helpful for enterprises to implement brand management and brand management strategies and strategies. Trademarks can provide great convenience for enterprises to implement brand management strategies and tactics, strive to create well-known trademarks, and promote the continuous appreciation of intangible assets.

When an enterprise starts operating without obtaining a trademark in the market,

①The trademark is easily registered by others first

If the trademark is registered by others first, not only The enterprise will lose the ownership and use rights of the trademark, and will in turn be sued for trademark infringement by trademark squatters. This will not only cause huge economic losses to the enterprise, but also damage the brand credibility and reputation that the enterprise has worked hard to build.

②Unregistered trademarks are not protected by law and cannot effectively use modern publicity methods to participate in competition

Because if the trademark is used by others, the law does not provide protection for the trademark, so others They will enjoy the market that has been created by the enterprise for free, and the market share and economic interests of the enterprise will be damaged as a result.

③Unregistered trademarks may result in huge compensation due to unintentional infringement. If your trademark is not registered, you may inadvertently infringe on someone else's trademark, resulting in huge compensation fees.

After the above overview, obtaining a trademark is the basis for business operations. Whether it is a company that has just entered the market or a company that already has a certain consumer base in the market, it is necessary to obtain a trademark that is unique to its own company in a timely manner. Trademark, for the long-term future development of the company, otherwise it will encounter inevitable trouble.