First, how to choose brands with different positioning
Before choosing a brand, you should first choose a brand that suits you according to your own factors.
1. What brand is suitable for your own market? For example, there are many local brands that are short, fast and fashionable, and there may be so many brands because the market demand will be greater. So if you want to be such a brand, you will be very competitive. If you have good business experience in this positioning, you can try it. If you want to differentiate and avoid the local Red Sea positioning category, you can consider the brand Zhong Da Shuding. At present, the positioning brands of Zhongda Shuding (30-45 years old) in the market are much less than those of Shaoshu Kuai Fashion, and the positioning crowd is mainly career women or social elite women (with certain economic strength). This brand targeting the crowd is not as ups and downs as the fashion of less comfort and faster fashion, and it will be less in the initial stage of operation. You can have explosive performance as soon as you start a business, but these brands are suitable for long-term operation. As consumers grow older, their quality will improve and their dependence on brands will increase. Therefore, as long as you can make ends meet in the first two years, this kind of brand will be a form of gradual increase in the later period.
2. At her age, her positioning circle determines what kind of products she is suitable for. A friend I know has a deep understanding. She made a fast fashion brand, but she lost a lot after five years without making money. Later, I chatted with her, and I was puzzled. She was well-funded and willing to invest money to promote the brand at a discount, that is, consumers did not pay the bill. She has many contacts, good friends and no business introduction. At that time, I told her that you were right, but what was wrong was that you did something that didn't suit you. You are almost forty years old. Do you know what kind of clothes young people want now? Although you have a good circle of friends, most of your friends will be similar in age and taste to you, so they can't bring you benefits. You can simply say what kind of taste positioning you are, and then make a brand that is consistent with yourself, which is easier to do. If you just want to be a brand that doesn't match yourself, then you must find someone who fits your brand positioning.
Second, investment funds.
Everyone wants to invest with the least money and get the best return, but in fact there are few such examples. If you blindly pursue low investment and high return, you may lose money again and again, and you may be cheated. But the higher the investment, the greater the return. What I want to say here is that when you decide on the brand you want to invest in, you need to measure yourself according to the brand investment. For example, the brand you want to invest in now needs 1 million yuan to operate in order to ensure the benign operation of the brand. If you only have 800,000 yuan, I suggest you don't do it, because in order to lower the investment threshold, manufacturers usually reduce their investment to tell you. For example, if he tells you that you need 1 million yuan, it is likely that you actually need 100 to 65440. The market is not as competitive as it used to be. Opening a shop doesn't make money. It takes time for brands to enter the market, cultivate VIP groups and precipitate the market, and it takes different time for brands with different positioning. If you use the funds you can put into use, the success rate will be higher, otherwise there will be a tragedy of falling in the desert before you see the oasis.
Third, products.
Products are the core of clothing brands. Here are some key points of clothing:
1, the quality and workmanship of products are the key to a brand's long-term development and good market reputation. The inspection of clothing products is mainly about the stability of workmanship, such as whether embroidery is easy to get off the thread and whether printing is easy to fade.
2. Detail design is very important for demanding consumers, such as cuffs, collars, group pendulum, etc., which can reflect the differences and competitiveness of products. A good brand often has its own soul in detail design.
3, clothing plate type: plate type can be said to be the soul of a brand, the so-called plate type is to make clothes according to different body types, and a good plate type can make people with body defects "cover up shortcomings and highlight advantages." Modern clothing circles divide people's body shapes into five types: type A, type H, type X, type T and type O.. When choosing clothes, you should not only choose your favorite style, but also choose the appropriate design pattern, so as to wear out your advantages.
4. Style: A good style is undoubtedly the most attractive to consumers. You need to judge whether it is suitable for your own market according to the needs of your own market, such as professional clothes, banquet clothes, casual clothes and so on.
5. Price: Why is Gege smaller? Because once there are brands with similar styles, product quality and design, their prices will not differ much. Now there is no profiteering in brand enterprises. If you want to make huge profits, you have to combine your own commodities. Therefore, it is also possible to compare the prices after determining the above.
Fourth, brand operation ability.
A brand is very important to the management and operation ability of a store. Strong companies in this area will make you run smoothly and reduce your troubles, mainly in the following ways:
1, the store's image display ability, good image design support for new stores will be more attractive.
2, the training ability of employees, how to cultivate employees' sales knowledge and how to continuously train employees, how important it is for sales.
3, sales system This is a point that many people will ignore, but it is also a very important point. A good system is better and more convenient for you to control the store situation and the management of VIP customers.
4, event marketing planning, manufacturers can provide you with more effective activities to quickly promote the market to ensure competitiveness, marketing activities mainly include opening, seasonal planning, specific days, VIP group maintenance and so on.
Verb (abbreviation of verb) product style design
There are many kinds of product style design, and the stability of product style design is mainly discussed here. Once we cultivate the VIP in the market. Consumers will rely on brands, and only stable style design can ensure the stability of consumers in our market.
I have been in contact with some brands before, and the style of product design fluctuates greatly due to the change of design director. As a result, the trained VIP group can't accept the products designed in this way, which leads to the bad sales of goods in two quarters and the misery of franchisees. At this point, Castle Castle women's wear has been relatively stable for 23 years because the chairman is the creative director.
Sixth, brand awareness and influence.
The popularity of a brand can play a role in determining the purchase behavior of consumers when shopping, and brands with higher popularity are more likely to be favored by consumers. In any case, it will greatly affect the result of consumer choice. For example, when consumers lack the motivation to choose brands, they will choose products according to brand awareness. When consumers can't distinguish brand differences but must participate in the purchase, brand awareness is often an important driving force to decide to buy.
Seven. Accession policy
I don't want to talk about the joining policy at first, but considering that some friends may be more concerned, I will talk about it. In fact, many of us may know the brand policy at the first time when choosing a brand. I can tell you that in the current market competition, the positioning and brand policy of each "similar" will not be very different. If you see a brand with the same positioning quality has a very good joining policy, you will feel very relaxed, so I want to remind you to be careful of being cheated. When discussing policies with factories, it is best not to suppress policies blindly, which is of little use. The position of the factory is very firm. If you want to break the position of the factory, you should break it according to what the factory wants you to do most. For example, if you want a quarterly exchange rate of 100%, you will definitely not agree. You can tell him that if you can meet my requirements, I can open several stores in a few years, and the manufacturers may agree as soon as they hear of mutual benefit. This is just an example, not necessarily used in actual combat. The main idea is that after you know the basic conditions of the manufacturer, you want a better policy, so you have to put forward attractive conditions to make him cater to you. But remember one thing: "Don't use policy as the main indicator to decide which brand to join."
The above are the main points for women's clothing network to choose women's clothing brands to join. I hope it will help everyone. If there are any shortcomings, I hope to leave a message and make suggestions! thank you