Most trademark infringement cases are negotiated and resolved through litigation. This kind of trademark protection by the defendant and the plaintiff is a behavioral pattern in trademark disputes. Thus the term trademark dispute emerged. So today Bajie will tell you what trademark disputes are. 1. The meaning of trademark dispute: Trademark dispute refers to a dispute over a registered trademark, that is, a dispute over trademark rights between two registered trademark owners because the two trademarks are identical or similar. In layman's terms, it means that the trademark names are similar or have the same homophony, just like Jordan and American Jordan. Zeng Jin has been involved in a lawsuit over this. 2. Why does a trademark dispute arise? The absolute reasons for the dispute: (1) Improper trademark registration: mainly refers to violations of Articles 10, 11, and 12 of the Trademark Law, or by deceptive means. or other improper means to obtain registration. (2) Improper use of trademarks: mainly refers to violations of Article 44 of the Trademark Law. This includes the act of changing a registered trademark on one's own initiative; the act of changing the name, address or other registration information of a registered trademark on one's own initiative; the act of transferring a registered trademark on one's own initiative; and the act of stopping use for three consecutive years. (3) Product quality issues: mainly refers to violations of Article 45 of the Trademark Law. This refers to the behavior of using registered trademarks to manufacture products in a shoddy manner, passing them off as good quality, and deceiving consumers. The "dispute over a registered trademark" as stipulated here refers to a dispute arising from a trademark registrant's dispute that a trademark registered by others after him is the same as or similar to his previously registered trademark for the same or similar goods. Therefore, the essence of the trademark dispute is that the disputer believes that the later-registered trademark conflicts with its earlier-registered trademark rights, that is, it is the same or similar to the earlier-registered trademark on the same or similar goods, or has caused a stir in the market. Consumers misunderstood and therefore proposed to limit the scope of goods for which the trademark is used or cancel the trademark registration. Trademark dispute