I've been looking for it for a long time, and there are posts on Dolphin Island Forum.

win more links by providing compelling visual content to the audience. Understand what types of images you can use and how to optimize them.

catchy headlines attract traffic. A good beginning will attract people to continue reading.

Eye-catching visual effects can keep people focused and be remembered for a long time after reading. Images will not only attract your audience, but also use visual content as a practical way to establish links.

a study by p>Skyword shows that "content with related images performs better in all content categories."

Google has been evolving towards "search contains more images and videos", which has changed the way information is displayed on the results page. This means that you need to change the way you present website information to Google and other search engines.

Maybe you know that visual content is an effective strategy for linking, but how to make it work?

seven types of visual content used to construct links

first of all, it is important to understand all kinds of visual content. This is a brief overview of some key types of visual content, which you can use to build links to your website:

1. Charts

Some people think that infographics are overused. Using eye-catching charts and useful information that readers can understand is still a good way to get some links, whether you admit it or not.

2. Good usage of trademarks

The trademarks of your brand are part of the visual content. It has appeared in many places on your website, and if you have ever written a guest message, been recommended or contributed to the community page, it may be displayed on other websites.

keep track of where the logo appears on the network and make sure to link it back to your website.

3. Product photos or brand pictures

If you are an e-commerce website or online store, please use your product pictures to build links. Always use high-quality original photos and make sure that all steps have been taken to optimize each image for SEO.

where you use a computer, try to have professional photographers take brand photos. You can use brand photos in many ways.

4. Company or employee photos

Even photos from your last meeting or employee photos on the team page can be used to establish links. To ensure that these images are of high quality, please spell your employee name correctly.

5. Statistical charts, graphs and maps

Also known as data visualization, graphs, graphs and maps are a good way to generate links. You can even extract this information from leading statistics or research. Ensure that the displayed information is useful and easy to understand for readers.

even if you haven't created the original chart, graph or map, you can run the report from a third-party site, take a screenshot of the results, and then enjoy it as an image * * * in the content.

if you choose this route, please remember to enjoy the source of the report, but the image itself can be used by you.

6. Network jokes and GIFs

Network popular jokes and GIFs will not disappear. If you haven't used them in your content yet, it may be time to try. Use them elegantly and well, because people like to share an interesting joke, which means more inbound links for you.

7. Creative photos

Stock photos are another kind of visual content that is often overused (sometimes misused). After being correctly completed, they can still be used to establish links.

just don't use any obsolescence. Choose high-quality, elegant photos that are relevant to your information and added to the content.

3 ways to optimize SEO images

Now, let's discuss SEO optimization for images so that you can make full use of visual content.

1. Adding subtitles

According to PRSA, adding descriptive subtitles to images is usually ignored, but surprisingly, the number of readers who get subtitles is 16% more than that of text.

the title of the picture is different from the file name or alternative text of the picture. It is the text that appears at the bottom of the image and briefly describes the image. Many related images can be understood without titles, but this is not always the case. Subtitles add other context to the image, thus helping readers and search engines to process the information on the page.

2. Optimize the image file name

Creating a file name with rich keywords for an image is very important for SEO optimization. The file name of the picture helps to describe the picture to the search engine. The file name should be short, relevant to the image, and should contain primary and secondary keywords.

3. Include alternative text

Alternative text is the text displayed on the image when the image cannot be rendered for some reason. The alternative text of the picture should be similar to the file name of the picture: a short description, including keywords. By adding alternative text to pictures, you can also improve the ranking of websites by associating pictures and corresponding keywords with descriptions.

reverse image search

sometimes, your image will be * * * shared on another site, and there is no link (connection) back to your site or link (connection) error. There are several tools to help you find these images, such as Google Images. Using these tools, when you find images, please contact the publications or blogs that use them and ask them to link back to your website as a source.

is a picture equivalent to a thousand links?

Visual content enables your readers to have a clearer understanding of your information. When you put the content together, please consider what visual effects to add to clarify and enhance your information. Try to use different types of visual content as part of the overall content marketing strategy, and observe the growth of link configuration files.

Benefits:

- Improve website ranking and SEO

- Strive for more links

- Enhance the text content read by readers.