the logo of BMW clothes is "BMW Lifestyle", which includes 15 series, including men's and women's formal wear, leisure for men and women, Sport, jewelry, leather goods, perfume, writing tools and watches.

In p>2, Ports Fashion and BMW reached a cooperation agreement, and BMW authorized Ports to produce and distribute BMW brand clothing, which was consistent with BMW's "sporty, precise and chic" style.

BMW attracts new customers of a certain scale through Ports's relatively mature sales channels in mainland China, and Ports's popularity in the fashion circle even helps BMW brand consumers to be younger.

in p>21, the first BMW brand clothing store opened in Beijing, and since then, the sales growth in China market has reached 7% annually. BMW brand stores are generally adjacent to Ports stores, one focusing on business and business casual wear, and the other focusing on sports casual wear. In 212, the number of BMW stores reached 27.

Extended information:

BMW lifestyle is a series of BMW lifestyle life products presented by the original design department of BMW. As a BMW lifestyle product, it perfectly integrates various sports with daily practicality and BMW brand characteristics.

BMW life products and accessories have high aesthetic standards and fine workmanship. By combining with fashion elements, they convey the beautiful pursuit of BMW owners to enjoy a healthy life, and add more fashion beauty while enjoying driving pleasure. Choose BMW products and accessories, choose BMW life!

In addition, BMW lifestyle also has a series of BMW children's products that grow up with your children, a series of BMW car models that explore every detail, and many products such as professional sailing, racing and golf

Baidu Encyclopedia-BMW Life

Baidu Encyclopedia-Baozi 1961.