Bitauto News On June 30, the “Children’s Traffic Safety in Western Public Welfare Seminar and the Opening Ceremony of the 2022 BMW Children’s Traffic Safety Training Camp” was successfully held in Beijing. At the seminar, representatives from the Traffic Management Bureau of the Ministry of Public Security, BMW China, China Education Development Foundation, Youth Volunteer Action Guidance Center of the Youth League Central Committee, and China Children's Press and Publication Corporation jointly initiated the initiative: Gather social forces and support Promote and educate children on traffic safety in rural areas, build beautiful countryside, and contribute to a safe China. BMW China announced that the "BMW Children's Traffic Safety Training Camp" is the "coming-of-age ceremony" for 18-year-olds this year, taking the lead in responding to the needs of the government and society, and bravely taking on more social responsibilities. Under the guidance of the Traffic Management Bureau of the Ministry of Public Security, the 2022 project will enter Qinghai Province with innovative content and strengthen social collaboration. It will work in Xining City and 5 national key counties for rural revitalization, working together with the China Education Development Foundation and the Youth League Central Committee The Youth Volunteer Action Guidance Center trains local traffic police, young teachers, college student volunteers, car owners and dealers, and is committed to building beautiful and safe villages. ?
"Li Xing Tian Xia" children's traffic safety and civility etiquette package and related teaching aids
In terms of content design, the 2022 BMW Children's Traffic Safety Training Camp will be jointly launched with the China Education Development Foundation , the China Children's Press and Publication Corporation jointly developed the "Being etiquette in the world" children's traffic safety and civility etiquette package as the core educational content, continuing to deepen the public welfare advocacy of "Being etiquette in the world, traveling safely with children"; in terms of social cooperation, BMW Children's Transportation Under the guidance of the Traffic Management Bureau of the Ministry of Public Security, the safety training camp will work with the China Education Development Foundation and the Youth Volunteer Action Guidance Center of the Youth League Central Committee to train more traffic police, teachers, and college student volunteers, and go deep into rural schools and communities in western China. Among them, the project will cooperate with the Youth Volunteer Action Guidance Center of the Youth League Central Committee to support 100 "Colorful Holidays" volunteer service demonstration teams, provide them with children's traffic safety training courses and the "Li Xing Tian Xia" children's traffic safety and civility etiquette package, and assist volunteers Participants enter communities and schools to conduct children’s traffic safety experience classes and “Colorful Holiday” volunteer services. ?
In recent years, the western region has experienced rapid economic development and a rapid increase in car ownership. With the increasingly complex traffic situation, the problem of imbalance in the development of local traffic safety publicity content resources and educational forces has become increasingly prominent, and the urban-rural gap in traffic safety education still exists. In January 2021, the Traffic Management Bureau of the Ministry of Public Security issued the "Action Plan for Improving Road Traffic Safety Publicity and Education (2021-2023)", proposing to consolidate the work tasks of traffic safety publicity and education in rural areas, focusing on supporting theme education projects in the central and western regions, and encouraging The whole society jointly participates in traffic safety publicity activities, continues to improve the level of publicity, persuasion and educational guidance in rural areas, and effectively improves the traffic safety awareness, civility awareness, and rule of law awareness of the people in rural areas, so as to promote the implementation of the rural revitalization strategy and create a safe and stable road The transportation environment provides important support. ?
Mr. Gaulle, President and CEO of BMW Group Greater China
BMW Group has always regarded sustainable development as the core of its corporate strategy, which consists of three major areas: environment, society and governance. Pillar composition. The BMW Group's sustainable development strategy is not only about green, but also about people and society. At the seminar, Mr. Goller, President and CEO of BMW Group Greater China, said: "Adhering to the concept of 'Home in China', the BMW Group in China continues to create value for customers, local society, and the Chinese automobile industry, driving* **Common development. The BMW Group believes that good corporate citizens should not only focus on business success, but should pursue higher goals, make greater contributions to social development, and have a deep understanding of the needs of the government and society and continue to do so. Providing innovative solutions while deeply integrating with stakeholders is the successful experience of BMW Children's Traffic Safety Training Camp for 18 years, and it is also the successful experience of BMW Group's implementation of corporate social responsibility in China. Contribution to society is a perfect interpretation of the BMW Group's "home in China".
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Children’s traffic safety and civility experience class display
In view of the pain points and root problems faced by improving civility awareness, in 2021, the BMW Children’s Traffic Safety Training Camp will combine the excellent traditional culture of the Chinese nation The "culture of etiquette" in "Civilized Transportation" is organically integrated with the "civilized awareness" of traffic safety. It first proposed the theme of "civilized transportation" and concluded that the core connotation of "civilized transportation" is "ritual": that is, respect between people; The order between people, people and society. BMW Children's Traffic Safety Training Camp uses innovative thinking to integrate traditional Chinese "ritual culture" into specific traffic scenarios in modern society, sorting out "the etiquette of walking", "the etiquette of riding in a car" and "the etiquette of driving". The core content of "Rituals" has gained wide attention and recognition in the whole society, and through offline city road shows and online topic interactions, the public has a preliminary understanding of "Rituals in the world".?
At the same time , under the guidance of the Traffic Management Bureau of the Ministry of Public Security, BMW Children's Traffic Safety Training Camp teamed up with China Children's Press and Publishing Corporation to donate "Li Xing Tian Xia" children's traffic safety and civility etiquette bags to traffic police in many places across the country, as well as to schools along national and provincial highways. Helping traffic safety education enter the classroom, a total of more than 190,000 students have benefited.
In 2022, the BMW Children's Traffic Safety Training Camp will enter the western region to continue to promote the "Li Xing Tian Xia" public welfare advocacy to be more concrete and practical. The scene-based expression makes the public welfare advocacy concept of "Li Xing Tian Xia" more vivid and easier to be accepted by the general public. In order to further promote and apply the concept of "Li Xing Tian Xia" and exert greater influence in society, 2022 In 2020, the BMW Children's Traffic Safety Training Camp will launch the "Li Xing Tian Xia" civilized transportation creative collection activity for the public. As the industry's first innovative attempt to "support public welfare services with social innovation design," this national initiative will be launched. The results will intuitively and vividly demonstrate the concept of "courtesy to the world" and be applied to specific traffic scenarios
Ms. Liu Chunyu, Director of the Publicity and Education Department of the Traffic Management Bureau of the Ministry of Public Security, spoke
At this public welfare seminar, all participants expressed their awareness of improving children's traffic safety education, building safe villages, and revitalizing beautiful villages?
Adhering to "Home in China". Based on this concept, the BMW Group in China continues to create value for customers, local society, and the Chinese automobile industry, and drives common development. BMW believes that excellent companies should not only focus on performance and profitability, but should be more "connected." "Stakeholders, jointly solve practical social problems and contribute to local society. Pay close attention to and deeply understand the social issues of concern to the Chinese government and society. BMW's corporate social responsibility focuses on "cultural protection", "social development" and " Environmental Protection" three social issues, and continue to contribute to a better China through four flagship projects: "BMW China Cultural Journey", "BMW Children's Traffic Safety Training Camp", "BMW Children's Joy Home" and "BMW Beautiful Home Action" Contribute to society