BMW was founded in 1916 and is headquartered in Munich, Bavaria, Germany. BMW's blue and white colors mark the colors of the flag of Bavaria, where BMW is headquartered. Over the past century, BMW has grown from its original aircraft engine manufacturer into a conglomerate that produces high-end cars and aircraft engines, off-road vehicles and motorcycles.

As a high-end car brand, BMW's products have their own product connotation in terms of design aesthetics, dynamic performance, technical content and overall quality. Therefore, these brands can provide users with practical added value.

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The BMW Group is one of the most successful automobile and motorcycle manufacturers in the world. It owns three major brands: BMW, MINI and Rolls-Royce; it also provides automobile finance. and premium travel services. As a global company, the BMW Group has 31 production and assembly plants in 14 countries and a sales network in more than 140 countries and regions.

In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. In fiscal year 2015, the BMW Group achieved pre-tax profits of approximately 9.22 billion euros and revenue of 92.18 billion euros. As of December 31, 2015, the total number of employees of the BMW Group reached 122,244.

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