Entrepreneurship period: 1976-1991

Focused on production

Sewing Group of Shanjing Village (Second Brigade), Baimao Township, Changshu County

Shanjing Village Garment Factory

Baimao Down Garment Factory

Bosideng’s predecessor was a village-run sewing group founded in 1976. It started from scratch with 8 sewing machines and 11 farmers. . In a difficult environment, entrepreneurs shouted the slogan of "starting a business with hard work and always striving for the first place" and relied on integrity, hard work, unity and pragmatism to survive. Growth period: 1992-1999

Focus on product innovation

Fashion revolution, production of 680,000 pieces, sales of 620,000 pieces

Bosideng brand sales championship

In 1994, the enterprise restructuring was completed, and Bosideng confirmed the leading position of scientific management in the enterprise. In 1995, the fashionable design concept was introduced into the down clothing industry, changing the "thick, bloated, and heavy" nature of down jackets to "light, beautiful, and thin", leading the consumption trend of casual, fashionable, and sporty cold-proof clothing, and entering into development Fast lane. Maturity period: 2000-2006

Bosideng was certified as a "China Famous Trademark"

Focused on brand management

With the rapid development of the enterprise, Bosideng further emphasizes the values ????of "loyalty" and "team", and raises "innovation" to an unprecedented level, comprehensively promotes product innovation, marketing innovation, management innovation, technological innovation, and production innovation, etc., and proposes "Pursue excellence and never The enterprise spirit of "satisfying" and the enterprise vision of "creating a world-famous brand and promoting national aspirations". Transformation period: 2007 to present

International operations

In September 2007, Bosideng's down jacket won the title of "China's World Famous Brand Product". Subsequently, in line with the development strategy of "four seasons, internationalization, and multi-branding", the company determined the corporate vision of "creating a century-old brand and establishing a century-old enterprise" and the corporate mission of "making people's lives better".