They are both genuine, they are two completely different brands.

The New Balance brand is New Balance. It was established in Boston in 1906 and has gone through more than a century. At first, New Balance was just a company that produced and sold arch supports. As it slowly developed, New Balance gradually developed into a shoe company.

With its ultra-high quality, stylish appearance and cutting-edge technology, New Balance has developed into one of the "four major running shoes in the world". The 574 series and 996 series it launched are deeply loved by Chinese consumers, and the wearing of various celebrities has also made New Balance more well-known.

The name of the brand New Barlun was actually the Chinese name of the current New Balance. However, domestic manufacturers rushed to register the Chinese trademark of "New Balance" and sold large quantities at low prices. The products damaged New Balance's brand image, and New Balance was forced to launch the Chinese market in 2002. Later, although it entered the Chinese market again, the Chinese trademark New Balance was still not retrieved.

Differences

1. The logo is different from the name

New Balance’s logo is N and B connected, and there are some gaps in the middle of the N letter, just like New Balance’s Sole. New Balance’s logo only has an N letter, with two white spaces on the lower right side of the letter. In addition, their names are also different. New Balance has New Balance below the logo, while New Barlun has New barlun below the logo.

2. The N letter on the shoe body is different from the shoe tongue

The surface of the N letter on the New Balance shoe body is smooth, and there is no other pattern or texture on the N letter. The N letter on New Balance's shoe body has an embossed horizontal bar shape. In terms of the tongue, New Balance's tongue has the word New Balance, the brand logo and the name of the shoe series from top to bottom, while the New Balance brand logo, the word New barlun and the name are on it.