word mark refers to a sign made up of Chinese characters and their phonetic letters or other characters and letters and used in goods or services. Word mark is a major trademark form. Because it is easy to call, most enterprises will choose words as the first choice for trademark registration and use. Words as trademarks are not necessarily meaningful words, but at least they can be read. Because word mark has the advantages of clear expression, good visual effect and easy recognition and memorization, the design of trademarks tends to be literal. So, what are the advantages and disadvantages of word mark? What problems should word mark pay attention to when registering? Next, Bajie Zhichan Xiaobian will answer your questions:

1. Advantages and disadvantages of word mark

1. Advantages

(1) word mark has both form, sound and meaning, which are used to sense eyes, ears and hearts, respectively, and can convey information intuitively, making it easy to address.

(2) The success rate of registration in word mark is relatively high, because it is relatively easy to inquire about word mark, which can avoid being similar to other trademarks in advance, and the probability of passing the examination is relatively high.

2. Disadvantages

(1) It is greatly influenced by language and region. For example, trademarks in foreign languages are more difficult for local people to remember and recognize, which is why international brands usually re-register local word mark for the host country.

(2) Some meanings that can only be understood are more easily conveyed by graphics, but word mark lacks such expressions.

ii. registered items in word mark

1. word mark shall not use the words prohibited by Articles 1 and 11 of the Trademark Law.

2. Characters or numbers in different languages can be combined with each other, and the combination of characters can use meaningful words or invented words without any meaning.

3. Because of the lack of significance, a single letter or number cannot be registered in most countries in the world that adopt censorship. Therefore, there must be more than two letters or numbers to be used as word mark.

4. In trademark examination, except for trademarks composed of Chinese characters (including hanyu pinyin) and English characters, which are directly searched according to the meaning of the characters, all other characters are searched as graphs after the classification of graphic elements.

5. The characters and fonts in word mark can be printed, written or artistic. When the characters and fonts are deformed and expressed in a certain pattern, this trademark has become a graphic trademark without the original appearance of word mark.

so, is your trademark ready? If you are not ready, come to Bajie Intellectual Property Trademark Transfer Internet Cafe, and we will serve you wholeheartedly. Regarding the trademark issues, you are welcome to visit and consult.