Huawei has applied for many new trademarks recently, including: Matext, Petal Mail, Petal Lilty, Mate Paper, HiSilicon, Petals, etc. Among them, Matext’s new trademark naming is very exciting. After all, Huawei has successively released two foldable screen mobile phones, Huawei Mate X and Huawei Mate Xs, and caused quite a stir in the market. So what is the use of applying for a trademark? Woolen cloth?

The importance of trademarks

The importance of trademarks is self-evident. Trademarks are like the appearance of each of us. They have a unique characteristic, such as When you see a fat person, you will first think of a friend or classmate you are familiar with. The same concept applies to trademarks. Choosing a very unique trademark can increase the influence of your own company. In today's world of numerous companies, choosing a A good trademark can make it easier for customers to remember you.

Process of applying for a trademark

If you want to apply for a new trademark, the first thing you need to do is to think of a name for the trademark. Of course, this name needs to better showcase yourself. The company or enterprise's image then needs to apply for registration to the State Intellectual Property Office, and a certain fee needs to be paid. The amount of the fee needs to be determined according to your local conditions. The State Intellectual Property Office will then conduct a substantive review of the application. Those that pass the review will be included in the trademark preliminary examination announcement, and those that fail will issue a "Notice of Trademark Rejection (or Partial Rejection)". The preliminary trademark announcement period is three months. If no objection is raised during the period, the registration will be approved and a trademark registration certificate will be issued. ?

The validity period of a trademark

In fact, a trademark does not exist permanently. It also has an expiration date, just like the ID card we apply for, doesn’t it also have an expiration date? When it expires, you need to get a new one. The trademark is valid for ten years. After it expires, you can apply for renewal.