The company's leading products include nearly 1, kinds of natural spices, synthetic spices and essences such as Guangzhou brand, Baixiang brand and Binghua brand, which are widely used in various industries such as food, daily chemical, medicine and feed, and more than 1 products have won the titles of quality products and various awards from ministries, provinces and municipalities, and are sold well in all provinces, municipalities and autonomous regions in China.
"Guangzhou", "Baixiang" and "Binghua" are well-known brands of Baihua Company, which have great popularity and customer loyalty in the field of flavors and fragrances. In recent years, the company has formulated and implemented the enterprise brand strategy, positioned the market around the brand, intensified brand publicity, and made great efforts to continue to improve the brand image and strive for brand-name products. The company's "Guangzhou" brand flavors and fragrances won the title of famous brand products in Guangdong Province, and the "Guangzhou" brand has successively won the titles of famous trademarks in Guangzhou and Guangdong Province. This year, in order to promote the company to upgrade the product grade, improve the scientific and technological content and expand the product popularity, the company declared the "Guangzhou" brand as a national well-known trademark to enhance its international competitiveness and expand the domestic and international markets. The company has also been rated as an advanced enterprise of light industry quality and benefit in Guangdong Province and the whole country.
Baihua Company strives to practice the law that "science and technology are the primary productive forces, and strives for development through innovation", attaches importance to scientific research and development, grasps the pulse of the development of international flavors and fragrances, and constantly innovates, and its technology and products always lead its peers. In recent years, the company has continuously introduced foreign advanced technology and equipment. Through digestion and absorption, it has the production capacity of 12 synthetic perfume products such as citronella oil series and litsea cubeba seed oil series. The company introduced the production process software of ionone series products from abroad, and through digestion and absorption, designed a set of production technology equipment of ionone series products controlled by computer distribution system with the international advanced level in the 199 s, which was the first in China; Develop the production process of ethyl ionone and have independent intellectual property rights to realize large-scale production; Equip the international advanced supercritical carbon dioxide fluid extraction equipment and molecular distillation equipment and apply them to the development of natural spices; The introduction of international advanced large-scale detection instruments, such as GC-MS, AAS, technical software of flavors and fragrances, and database of ingredient analysis data, has strengthened the investment in basic research of flavors and fragrances, greatly shortening the development cycle of new products; In essence development, Baihua Company attaches great importance to adjusting product structure, taking the market as the guide, and constantly develops marketable products. Baihua Company has developed microcapsule essence, seasoning essence and feed essence on the basis of three kinds of flavors of food, daily chemical and tobacco, bringing the variety to nearly 1,, meeting the needs of different manufacturers. On the basis of continuing to develop traditional flavor blending technology, Baihua Company is committed to developing the application of bioengineering technology in flavor development. By applying this advanced food high-tech, it has successively introduced a series of new flavors such as cold drink base flavor, abalone flavor and abalone series seasoning, and explored a successful way for the enterprise's product structure adjustment.
the company not only attaches importance to science and technology and management, but also attaches importance to relying on information technology to promote enterprise by going up one flight of stairs. In July 22, the company introduced the ERP (Enterprise Resource Planning) system of SAP Company in Germany, which passed the acceptance of Guangzhou Science and Technology Bureau and Accounting Computerization Association respectively, and promoted the company's informatization process in an all-round way. At present, the system has entered the full-scale operation stage and achieved obvious results. By establishing its own ERP system, Baihua can achieve the goals of reducing inventory cost, manufacturing cost, management cost and improving production capacity, thus improving the competitiveness of products and strengthening customer satisfaction and loyalty. On the other hand, ERP system will make full use of modern information technology such as the Internet, organically combine the internal resources of the company with the external information of the enterprise, and enhance the competitiveness of the enterprise with the help of information technology and international advanced management experience.
since the company fully promoted OA office system in 1997, it has gradually realized paperless office, reduced management costs and improved the work efficiency of the company's employees. In March 24, the OA system was upgraded, and at the same time, the computer equipment that began to be used in the late 199 s was eliminated or upgraded to further improve the company's work efficiency. At the same time, the company also implements DMS management, so that equipment management, safety management, 5s management, personnel assessment and rationalization suggestions are truly unified into one system, and the relevant information is announced to employees in the form of publicity, creating a good atmosphere in which everyone cares about the enterprise and how to improve their work, so that all aspects of the enterprise can be continuously improved, the overall corporate image can be improved, the overall quality of all employees can be improved, and the competitiveness of the enterprise can be enhanced. In 1997, the company passed the ISO9 quality management system certification for the first time. In addition to continuous improvement through various process activities, ISO9 operation also introduced ISO system management software to manage the documents of the whole system and record various activities, realizing the sharing of resources, updating and adjusting relevant documents and materials, and reducing complicated document approval procedures and paper waste. At the same time, this management method has also been recognized by the supervision and audit institutions. In 24, it passed the re-examination of ISO91 quality management system certification. At the same time, according to the needs of Indonesian customers, Baihua Company applied for the producer certificate of halal food, which proved that some edible essences of Baihua Company were produced in accordance with Islamic canon. This will provide a passport for further developing the food market in Islamic countries, and will also broaden the sales channels of domestic halal food enterprises.
the company implements the general manager responsibility system under the leadership of the board of directors, with four departments, two rooms, one company, one center and three workshops, and the existing fixed assets are 78 million yuan. In 24, the company achieved a total industrial output value of 1 million yuan, with an annual output of 1,298 tons of flavors and 628 tons of spices. The company has always adhered to the business philosophy of "quality first, customer first", pursued the long-term development of the company's various businesses and improved the company's economic and social benefits; With the aim of "prospering social economy and making all shareholders get satisfactory benefits"; Carry forward the ethos of "unity, dedication, sincerity and innovation" and carry forward the spirit of "shaping natural beauty and fragrance all over the world"; Give priority to one industry and develop diversified operations; Accelerate technological transformation and develop more new products of flavors and fragrances. The company will continue to make friends with colleagues at home and abroad on the principle of equality, mutual benefit and common development, and hope to show the world a beautiful scene of "a hundred flowers are floating around the world, and the fragrance of the world is everywhere" in the near future.