Edit entry Burberry Burberry male model Burberry - the royal brand was founded by Thomas Burberry, a British boy who was only 21 years old at the time. Burberry (Chinese trademark: Burberry, Burberry) has become one of the most popular brands. A brand that represents Britain. BURBERRY was founded in 1856 and is a royal product of the British royal family. In 1879, BURBERRY developed a waterproof, anti-crepe, breathable and durable fabric: gabardine, which won everyone's recognition. In 1901, BURBERRY designed the first trench coat. During the First World War, its trench coat was designated as the senior military uniform of the British army. Today, if you look up the British Oxford Dictionary, it has become another synonym for windbreaker. Today, BURBERRY improves its coveted appeal by continuously improving its design and innovative graphics, perfectly combining its classic sensibility with today's contemporary nature, injecting quality into fashion, and becoming an eternal brand! 1890 Burberry's wet and dry jackets have always been a timeless trend. After the war, this wet and dry jacket became the favorite of many celebrities, including Audrey Shapin and Humphrey Bogart and Ingrid Bergman in "The Spies of North Africa". In addition to the knight logo created in 1901, it has become a well-known symbol of Burberry. Secondly, of course, I have to mention the Burberry Check “Nova” created in 1924 – the plaid pattern that represents Burberry. This plaid pattern first appeared on the lining of wet and dry jackets, and after it was registered as a trademark in 1967, it was more widely used on other products, such as umbrellas and luggage. Burberry has always been deeply loved by the royal family, and became the royal brand in 1955 and 1989 respectively. In 1997, due to changes in management and the joining of current CEO Rose Marie Bravo, Burberry's direction changed. It has always been mainly providing clothing for the royal family and older celebrities, as well as multiple levels of customers, further expanding its customer base. network. In 2001, under the leadership of creative director Christopher Bailey, Burberry launched the Prorsum high-end men's and women's wear series, which not only injected new finishes into the classic wet and dry jackets and plaid patterns, but also established a new fashionable image for the brand, leaving behind the past. Ancient image. In addition, new colors were added to Burberry Check at that time - black and red plaid, and supermodels Kate Moss and Stella Tennant were invited to wear Burberry Check bikinis to take photos, which also revived Burberry, which had been in the doldrums of the brand, and boosted sales. doubled and had the highest sales year in a hundred years. In 2003, Burberry launched a new series named after founder Thomas Burberry, providing younger and more fashionable lightweight clothing, further promoting the brand to the young taste group. BLACK LABEL is the most expensive. Burberry is deeply loved by Asians, and Japanese people are even more attracted to it. In view of the appeal and popularity of the Japanese market, Burberry has specially used a franchise cooperation method to allow Japan to produce the locally designed, brighter, younger and cheaper Burberry blue label. Its products are only sold in Japan, and even the United Kingdom, which is its headquarters, cannot provide retail services for these two series of brands. Different from Burberry London's calmness and thickness, Burberry Blue Label gives people a light and simple feeling, so many girls also love Blue Label products. In July 2006, Rose Marie Bravo, known as the best CEO in history, will leave the post of Burberry CEO. It remains to be seen whether Burberry can maintain its current results.

(1) Founder: Thomas Burberry (2) Registered place: United Kingdom (1924) Top British brand (3) Designer: Former design director Roberto Menichetti Current brand design director Christopher Bailey Current brand CEO—Rose Marie Bravo (4) Brand Features: The Equestrian warrior represents nobility and the shield symbolizes protection. The Equestrian warrior holds a shield mark. The classic windbreaker has a classic plaid logo composed of beige, red, black and white (4) Brand Story: On the streets of England, even if the cold wind is blowing and the fine rain is falling, It rains, but British people don’t like to hold umbrellas and would rather wear a windbreaker. This is not a British quirk, but the benefit provided by a windbreaker. When it comes to windbreakers, the first thing many people think of is the British brand Burberry. During World War I, Burberry was designated as the image of high-end British military uniforms. In 1856, founder Thomas Burberry opened a ready-to-wear store in Basingstoke, Hampshire, England. In 1879, he developed a strong, waterproof and breathable twill fabric - Gabardine. (My Zhu Xian 2 novel online viewing address: /