word mark, graphic trademarks and combination trademarks are generally acceptable for trademarks. Then, whether in registration or trademark transfer, we all suggest to choose word mark as the main place. Why do you choose this?

1. Graphic trademarks are difficult to register, and the number of trademark registrations is large. The existing trademark database data is also very huge. In trademark registration, it is necessary to better query the names in order to improve the success rate of registration. Graphic censorship has a great influence on the subjective judgment of words, because graphics, like words, can also be queried, but whether graphics are approximate or not has a great influence on the subjective judgment of examiners. In this way, it is difficult to judge whether your trademark pattern is the same or similar to an existing trademark pattern, which greatly improves the difficulty of registration and the probability of rejection.

2. Even if your application is approved, the possibility that others will accuse you of trademark infringement will greatly increase in the future. For example, McDonald's has successfully prevented other trademarks from using the golden bow pattern similar to its trademark in court several times. This means that the owners of these trademarks must give up their currently registered trademarks, redesign and apply for new registered trademarks.

3. One of the most important criteria to judge whether a trademark is similar is to see whether its words are similar to those in other trademarks. If you successfully register a word mark, you have actually deprived others of the right to use the same name to promote their products or services, no matter how different the logo of its trademark is from yours. This has actually achieved the purpose of your trademark registration.

4. if you successfully register, you need to apply for a new trademark when you need to modify the trademark pattern in the future. History has proved that the frequency of trademark pattern modification is far greater than that of trademark text modification.

In addition, word mark is easier to identify, either by combining trademarks or by using a single graphic trademark, the recognition degree is not high, which is not conducive to the promotion and development in the later period. Graphics with high recognition degree often cannot be registered, or the cost of trademark transfer is extremely high.