American oranges include Sunkist navel orange, Sunkist summer orange and Sunkist blood orange.
"Sunkist" is a world-famous citrus brand, which belongs to Sunkist Growers Inc The company is actually a non-profit cooperative. After more than 12 years of development, it has become a huge consortium with more than 6,5 fruit farmers and more than 6 packaging companies. It is the oldest and largest citrus marketing organization in the world.
The intangible assets of "Sunkist" brand are as high as US$ 1 billion, ranking 47th in the world trademark list. The annual sales amount to $1.1 billion, and the brand market value exceeds $7 billion.
The market operation of "Sunkist" adopts the company management mode, and the organizational structure of the association consists of four levels: the general meeting of members, the board of directors, the general manager and employees. "Sunkist" authorizes fruit farmers to use the brand, distributes orders as evenly as possible with the region as the core, and finally determines the distribution of seats on the internal board of directors according to the fruit sales volume of the exchange.
Sunkist will form a "contract-based" profit distribution mechanism in all aspects before, during and after delivery: the packaging factory is responsible for acquisition and processing, and the regional exchange is responsible for receiving orders and marketing. The representative offices of the cooperative around the world send the orders back to the headquarters, which distributes the orders to more than 6 packaging factories, and the packaging factories buy fruits from fruit farmers according to the situation. Cooperatives sign purchase and sale contracts with fruit farmers through packaging factories every year, and pay the fruit farmers within 1-2 months after picking.