Switzerland.
LONGINES was founded in Soimia, Switzerland in 1832. It has a long history and exquisite craftsmanship of more than 180 years, and also has a distinguished tradition and outstanding experience in the field of sports timing. Longines, with its flying wing hourglass as its symbol, is famous for its elegance. As a famous brand under the Swatch Group, the world's leading watch manufacturer, Longines has been distributed in more than 150 countries around the world.
In 1867, Francillon established the first Longines watch factory and produced the first key-controlled pocket watch, winning the bronze medal at the Universal Exhibition in Paris, France. The first Longines watch was born. On May 10, 1880, Longines officially became a registered trademark in Switzerland and is the oldest trademark in the Swiss watchmaking industry. Extended information
Longines is a famous brand under the Swatch Group
The Swatch Group owns many watch brands, including Swatch, Breguet, Blancpain, Jaquet Droz;
Glashutte, Glashütte? (Original/Union), Leon Hatot, Omega? (OMEGA), Longines? ( Longines, Rado;
Tissot, CalvinKlein, Certina, Mido, Hamilton , Pierre Balmain, FlikFlak, Laco and Endura.
Mr. Hayek played a decisive role in the revival of Swatch and its watch brand. The development strategy he formulated in the early 1980s eventually brought the Swiss watchmaking industry to glory again, and in 1984 it once again established its global leadership position.
Mr. Nicolas G. Hayek (Mr. Nicolas G. Hayek) was born in 1928. He is one of the founders of the Swatch Group (headquartered in Biel, Switzerland) and the chairman of the Swatch Group.
In 1985, after more than four years of restructuring Asuag and SSIH, Mr. Hayek finally facilitated the merger of the two watch companies to form the Swatch Group. At the same time, he also joined hands with a group of Swiss investors to become the controlling shareholder of the Swatch Group. In 1986, Mr. Hayek became Chairman and CEO of Swatch Group.
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