Investing in a trademark is a good idea, but you must have a unique vision and long-term considerations. A good trademark requires you to have the ability to predict the future. The following will explain how to choose a trademark from 10 aspects.

1. From the perspective of collection, only old trademarks with a small quantity in existence have collection value; from the perspective of investment, only old trademarks with a large amount are suitable for investment. For example, the "PAGODA" firecracker label produced in Hong Kong, although it is only a variety in the middle and late Republic of China, has a small number of extant, and it is even rarer to exist as a double and double mark on the same edition. It is likely to be an orphan and is very suitable for collection. There are many firecrackers from the Republic of China. If a certain number is collected and formed into a special topic, the value will be higher.

2. Keep an eye on old trademark collectors. Early investment in old trademarks is based on the fact that the death of old trademark collectors is an opportunity for old trademark collectors. Many descendants of old trademark collectors do not collect old trademarks. You can buy all the old trademarks at once at a price that is a fraction of the market price. The acquisition and transfer information of some old trademark collectors also contains opportunities. If purchased according to the market price, each early old trademark would cost more than 100 or even hundreds of yuan. However, if it is transferred once, the price may be much lower.

3. Keep an eye on match factories, trademark printing factories and cigarette factories. The day when the match factory closed down was also an opportunity for collectors of old trademarks.

4. When investing in old trademarks, you should choose old trademarks that are medium to low, with prices ranging from 1 yuan to 5 yuan each. However, unlike stamp investment, it is not advisable to choose the old trademark with the lowest price, because those old trademarks exist in large numbers and some are counterfeit.

5. The more information about old trademarks and merchants collected, the lower the investment cost will be. You might as well look for advertising information about old trademarks by collecting newspapers and periodicals.

6. Old trademarks, especially sparks, are one of the investment projects with the greatest value-added potential. However, the monetization function of old trademarks is worse than that of stamps. Therefore, when investing in old trademarks, you must be prepared for long-term investment.

7. New trademarks and commercial flowers have only ornamental value and no investment value, so it is better to touch them less.

8. Counterfeit products are rampant and must be identified.

9. Low-priced, beautifully printed old trademarks from the 1980s and the Cultural Revolution are the first choice for investment.

10. Investing without knowledge of old trademarks is gambling, but what determines the success or failure of investment is collection knowledge and investment philosophy.

If you want to invest in trademarks, the first thing you have to do is to thoroughly learn trademark knowledge, and then do it after long-term experience and research. There are many good trademarks, and it depends on your vision and Your choice.