Peugeot Automobile Group of France

The lion image is the logo of the Peugeot brand. It was applied to Peugeot's saw blade products in 1847 and evolved into Peugeot's only manufacturing trademark in the mid-1880s. As the symbol of the brand, the image of the lion continues to change, interpreting a legend that spans centuries. From symbolizing the quality of the saw blade to representing a manufacturing company that pursues endless pursuit of high quality, the lion logo closely links the company with the flexibility, strength and beauty represented by the feline.

The image of the lion is well known. For 150 years, Peugeot's past and present products have carried the lion mark, and the lion can be seen on the hood or front grille of Peugeot cars.

The history of Lion began on a beautiful morning in 1847. The two Peugeot brothers Jules and Emile commissioned the Montbéliard jeweler to design a logo as a product brand for their own tools such as hacksaws. They wanted to design it in the shape of a lion, which is the heraldry of the Montbéliard region, mainly because the lion can represent the three qualities of Peugeot saw blades: the saw teeth are durable - like a lion's teeth, and the saw blade is flexible and not easy to break - like a lion The spine, the speed of cutting - as fast as a prancing lion. Among the many design options, the two brothers chose the silhouette of a lion on an arrow. Starting in 1850, Peugeot saw blades began to bear the lion mark. On November 20, 1858, the lion mark was registered at the Royal Museum of Crafts of France.

The Lion, originally designed for saw blades, was gradually applied to all tool products of Peugeot Brothers. Represents the first-level quality of steel, formerly known as "cast steel". Other quality grades of steel are represented by different symbols: a crescent for second quality ("hardened steel"), a hand for third quality ("semi-quenched steel"), and a star for lower quality. In addition, some tools have their own logos: the steel planer, long-handled fork, and trowel built in 1860 all have deer as their logos, etc. It was not until the mid-1880s that the lion became the only symbol of Peugeot products. The lion logo appeared on bicycles in 1882 and on motorcycles in 1901. The first batch of cars produced from 1890 to 1905 did not use the lion because Armand, the founder of the "Peugeot Motor Company", preferred to use the word "Peugeot" as its logo. From 1905 to 1915, the lion silhouette on the arrow continued to appear on the "Lion? 6? 1 Peugeot" cars produced by "Peugeot Brothers and Sons".

After the merger of the bicycle and automobile businesses in 1910, the new Peugeot Automobile and Bicycle Co., Ltd. used the ancient word "PEUGEOT" as a logo on cars and on motorcycles after the 1920s.

In the mid-1920s, a new lion shape appeared: a copper lion standing on the water tank cover with an aggressive posture, adding to the unique personality of Peugeot cars.

In 1933, the logo changed again: this time it was the head of a roaring lion, placed at the top of the front grille. This image was used from 1930 to 1950.

In 1957, the heraldic pattern of a lion standing on its hind legs appeared, which was the predecessor of the current logo. The new lion shape was used on the 203 model and also appeared on the Franche-Comté regional badge. The lion used in the 403 launch in 1955 had a triangular badge as the base, with the words "PEUGEOT" written in ancient script. In 1968, the Lions separated from the badge for the first time after the war. In 1975, the lion logo, outlined with outlines, chrome-plated, and hollowed out in the middle, appeared and was used on all Peugeot models. The modern logo was born five years later in 1980, revised in 1998, and the current "blue logo" was finally established in 2002. The lion logo with strong lines and sharp edges appears on all Peugeot products and on the building walls of sales and service stores.

The lion, the symbol of the Peugeot brand, has undergone many changes from the initial sketches of the jeweler to today. In the past, it symbolized the quality of Peugeot saw blades, but now it represents an enterprise that pursues endless pursuit of high quality.