logo is the English expression of logo, logo or trademark. Through the image logo, consumers can remember the company's main body and brand culture, which has a concise, clear and clear visual transmission effect. It is a visual information expression formed in people's long-term life and practice.
a trademark is a mark used to distinguish one operator's brand or service from other operators' goods or services, such as graphics, letters, numbers, symbols, colors and so on. A trademark approved and registered by the Trademark Office is a registered trademark, and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. Trademark is an intangible asset of an enterprise, which is used to protect the business logo and intellectual property rights of the enterprise and can help the enterprise to establish and protect its brand image in the market.
The difference between logo and trademark:
(1) The acquisition of rights is different
As an art work, logo condenses the wisdom of the creator, and automatically obtains copyright on the day of creation (but only by registering copyright can it be more effectively protected by copyright law); A trademark must be examined by the Trademark Office before it can have the trademark right.
(II) Different laws are protected
logo is within the protection scope of Copyright Law (well-known trademarks can also be specially protected by Trademark Law in some unregistered cases), while trademarks are protected by Trademark Law. If the logo is registered as a trademark and passed the examination of the Trademark Office, then the logo is a trademark and is protected by the Copyright Law and the Trademark Law.
(III) Different periods of protection
As a work of art, the protection period of p>Logo is generally: natural person: lifetime+5 years after death; Legal person and organization: 5 years after publication. The trademark is 1 years old, but it can be renewed indefinitely.