Why is there such a big difference in trademark transfer?
Many people ask us about the trademark of Bajie's intellectual property rights and the transfer price of the trademark, and they will say that it is so expensive. We have talked about this question several times before. The important thing is that although registration is cheap, the success rate is low, the names of trademarks are troublesome (almost all good names are registered), and the registration time is relatively long; The success rate of trademark transfer, the choice of trademark name and the transfer time of 6-8 months will not be discussed here. Mainly, some people will ask Bajie Zhichan: Why is there such a big difference in trademark transfer? First of all, there are two ways to transfer trademarks: individuals and trademark agencies. If an individual transfers, the agency fee can be saved, but the relative security is poor. If there is a problem during the transaction, it will be more troublesome afterwards. The other one needs a lot of protection if it is handled through a trademark agency. Trademark agency is professional, and it is guaranteed regardless of the transfer process or security issues. Take our Bajie Intellectual Property Trademark Transfer Network as an example. If the transfer is unsuccessful, we will give a full refund. But also includes a lot of knowledge about trademarks, and the agency will remind you. Speaking of the price difference between trademarks, a recent case of fire is The Legend of Mi Yue. Who would have thought that this word would be made into a TV series in the early years, and it was so popular. Similarly, before The Legend of Mi Yue, the value of the trademark "Mi Yue" was not high, but this TV series became an instant hit, driving the price of this trademark. Someone even bid 100 to buy this trademark. This case well illustrates that its value changes with the development of the environment. Imagine the difference between the market value of' Mi Yue' trademark and that of ordinary trademarks. A good brand name, good creativity and good popularity can't be bought for 10 thousand yuan, but the price of ordinary brands is much cheaper. Therefore, the price difference of trademark transfer is related to many factors such as brand awareness, brand similarity and social development.