"DANIEL HECHTER" is a well-known high-end men's clothing brand in Europe. It was named after the famous French designer Mr. Daniel Hechter in 1962. Its Chinese name is "Danny Aite".
Brand trademark
Designer profile
As a founding member of the French Fashion Institute, the French Institute of Men's Fashion Designers and the chairman of the French Ready-to-Wear Association and an innovator Mr. Daniel Hechter, who has the title of entrepreneur, has designed clothes for world-renowned artists and celebrities such as: Sylvie Vartan, Michel Sardon, Johnny Halliday, Patrick Bruel, and Brigitte Bardot, and has won the appreciation of the high-class tastes of the upper class. He is the standard bearer of revolution in the fashion industry, using his creative designs to bring fashion into the lives of more and more people.
Brand History
In 1968, the men's clothing series was launched, further expanding the field. At that time, the trend of miniskirts was sweeping the world. Mr. Daniel Hechter launched Bootlicking fashion and women's clothing with men's clothing elements. This style soon led the industry to imitate, and also established Mr. Daniel Hechter's reputation. It has a master-level status in the international clothing industry, and this type of design has also become the declaration of the DANIEL HECHTER brand.
In 1971, Mr. Daniel Hechter became the first designer to publish popular sportswear, such as skiing and tennis; at the same time, accessories with Daniel Hechter's personal style such as ties, belts, sunglasses and luggage Boxes, etc. are gradually coming out.
In 1976, Daniel Hechter gradually improved product accessories, and ties, belts, and scarves were launched one after another.
In 1977, the company opened up a new multi-functional field of spectacles with more uses.
In 1978, he founded the "Club of Malc Fashion Designer" magazine and promoted his men's popular clothing series to all over the world.
From 1978 to 1981, Mr. Daniel Hechter was the only French fashion designer to be nominated four times for the US Cutty Sark Oscar for Male Fashion, a major American fashion competition.
In 1980, different pen series were launched, enriching the Daniel Hechter brand line in detail.
From 1984 to 1987, when Mr. Daniel Hechter served as the chairman of the French Ready-to-wear Federation, he held the first and second International Fashion Festival at Place de Troadero and Avenue Foch in France. This was the first time in the history of Trocadero The largest fashion show, with more than 1,000 models and support and participation from 27 countries.
Since Mr. Daniel Hechter authorized his personal brand to the German agent Aulbach Group in 1976, he has fully enhanced the international reputation of the DANIEL HECHTER brand through years of active and outstanding cooperation. So far, in addition to its company's flagship store located at 8th Arrondissement in Paris, France, DANIEL HECHTER stores are located in more than 200 cities around the world, with more than 2,500 branches around the world, and 65 franchised agents around the world: including Japan and South Korea. , Malay Islands, Indonesia, South Africa, the Middle East, Argentina, Canada, Turkey, Spain, Greece and other important cities, among which there are 120 DANIEL HECHTER branches in Asia.