The brand logo of Luckin Coffee is a white deer head silhouette printed on a pure blue background, which is said to be taken from the rare wild animal "white-lipped deer". Judging from the publicly reported store opening data, Luckin Coffee can definitely be regarded as a fast-running white deer.

luckincoffee (Luckin Coffee) is headquartered in Xiamen and is China's largest chain coffee brand. Luckin Coffee Luckin’s logo is a blue and white deer, which is a sika deer. Because the antlers of Luckin Coffee’s logo are bifurcated, long and arc-shaped, which is the characteristic of sika deer antlers.

The “Deer Tea” trademark applied for by Luckin Coffee this time may be related to the previously launched Fawn Tea. As a strategic tea product of Luckin Coffee, Xiaolu Tea was officially launched nationwide on July 8, 2019, and was launched online through Luckin Coffee offline stores.

Luckin Coffee uses a blue and white deer as its logo because deer were regarded as sacred objects in ancient times and can bring good luck, happiness, longevity, and good luck to people.

It has a tall appearance, with blue as the main visual color, and the large area of ??blue visual gives people a calm and mature feeling. The brand image of Lutou is very youthful and has a sense of high taste, which is a symbol of vitality.

It’s an elk.

The Luckin Coffee LOGO is a combination of a circle and a deer, a design expression of positive and negative shapes, and the main color of the brand is blue, which is also very bold and classic.