second, we should focus on strengthening the textile and garment industry. Give full play to the effect of "China Textile Industry Base", accelerate the development of industrial clusters, realize the transformation of Puning textile and clothing from quantity to quality, and solve the problem of low added value of products simply relying on quantity growth. First, efforts should be made to improve the industrial chain. It should be said that Puning's garment and textile industry is only bigger but not stronger. There are still many problems in fabric design, production process and brand marketing, and the formation of a high value-added textile and garment industry chain needs to be improved. The upstream, middle and downstream industries still lack efficient information exchange and effective division of labor and cooperation. Therefore, it is necessary to integrate the garment and textile industry, form an efficient and smooth industrial communication mechanism, and enhance the competitiveness of the industrial value chain. Only by integrating the industrial value chain from the aspects of textile raw materials, flour accessories, textile machinery and production technology can the industry obtain the core competence of development. In this respect, we should give full play to the role of Puning Garment Association and create a good platform for the exchange and communication of related enterprises. The second is to focus on improving the value of the brand. Puning's clothing and textile industry has a great advantage in labor-intensive industries, but the key to upgrading from industrial advantage to competitive advantage lies in cultivating the core competitiveness and technological innovation advantages of enterprises, and realizing the leap from single variety and single type to multi-variety, multi-type, high-tech content and high added value. The third is to focus on strengthening industrial clusters. Industrial cluster is the product of the continuous development and improvement of industrial chain and the inevitable result of the large-scale development of textile and clothing. After the industrial cluster is strong and formed, it has the following advantages: highly specialized, capable of refining products and reducing costs; There are industrial benefits, and the supporting products are dense together, forming the upper, middle and lower reaches to support each other and cooperate with each other; And the professional market system promote each other, and the products produced have a market. Industrial development drives the market, and the market in turn promotes industrial development. At present, Puning garment and textile industry cluster is still in the primary development stage, and a considerable number of processing enterprises have low product grades, lack of innovation and famous brands. Therefore, Puning should speed up the development of industrial clusters and establish and improve the socialized service system of industrial clusters.
third, strengthen and expand the pharmaceutical industry. Taking advantage of the opportunity of establishing "China Famous Traditional Chinese Medicine City", the problems that the pharmaceutical industry is mainly concentrated in circulation, the cultivation of medicinal materials, the production and processing of medicines are relatively weak, and the industrial chain is not matched are highlighted. It is necessary to vigorously develop traditional Chinese medicine agriculture, promote the construction of pharmaceutical production projects such as Guangyao Baiyun Mountain production base, Nailing Pharmaceutical and Nuogao Bio, and build an industrial agglomeration platform.
fourth, we should focus on strengthening the food industry and promoting the value-added processing of agricultural products. Puning's food industry is mainly fruit processing (preserved fruit), a small amount of plum wine, canned food and primary processing of grain and vegetables, etc. Generally speaking, the quality grade is not high, the added value is low, the production technology and sanitary conditions are relatively backward, and most products are semi-finished products with low prices and poor benefits. Therefore, we should pay special attention to the high-value development and utilization of existing fruit resources. Plum, olive, banana orange and yougan have good deep development and utilization value. Choose a group of food enterprises with development potential to support them in a planned way, cultivate the driving force of leading enterprises, further enhance the scale and overall strength of the food industry, gradually establish a fruit and agricultural product processing industrial system with Puning characteristics and enjoy a certain reputation at home and abroad, and gradually develop high-tech food industry.
fifth, we should focus on adjusting and optimizing the agricultural industrial structure, and create the characteristics and advantages of the fruit town. Puning is known as "hometown of green plums", "hometown of green olives" and "hometown of banana oranges". In 27, the planting area was 162, mu, 117, mu and 87, mu respectively. At present, efforts should be made to speed up the upgrading and large-scale planting of characteristic products, vigorously promote improved varieties and good methods, develop modern agriculture, promote standardized production of agricultural products, and improve product quality and market competitiveness. Plum is the main economic income of 35, plum farmers in the city at present. It is necessary to focus on creating an advantageous industrial belt of plum, brand it, pay attention to circulation and sales, and provide industrial supporting services, and gradually form an industrialized pattern of integration of agriculture, industry and trade with production bases, processing enterprises and sales channels. Puning banana industry should speed up variety optimization, upgrading and elimination of degraded varieties. Select improved varieties such as Fuyou and Banana 82-2 with early maturity and high yield, big fruit and few stones, and upgrade them comprehensively. It is necessary to make unified planning, establish bases and intensive management, strictly control production technology, realize standardized production and create famous brands. The production of olive should also pay attention to variety renewal and value-added processing. Traditional Chinese medicine agriculture is a promising industry in Puning. According to the survey, there are more than 4 kinds of Chinese herbal medicines in Puning real estate, which are rich in variety resources. In history, farmers in Puning have the habit of planting Chinese herbal medicines. In recent years, although some varieties of Chinese herbal medicines have been planted in some places, they cannot be produced on a large scale and industrialized, and the economic benefits are not high. Governments at all levels and relevant departments should take advantage of the situation and actively guide farmers to develop Chinese herbal medicines, which will play a very important role in adjusting agricultural planting structure and rural economic structure and increasing farmers' income. At the same time, we should also guide farmers to plant high-value cash crops such as flowers, potatoes, high-quality vegetables and corn.
Sixth, we should focus on the adjustment and optimization of industrial structure, and create unique advantages of commercial logistics. Active commerce and trade is an industrial feature of Puning. We should conscientiously sum up the experience and lessons of the development of professional markets, explore a new mode of developing commerce and trade logistics under new conditions, and develop modern logistics, accounting, lawyers, trademarks, advertising, investment consulting and other services on the basis of the development of existing industries. Grasp the construction of logistics projects related to pillar industries. Accelerate the development of rural logistics facilities and logistics enterprises, improve the consumption environment in rural areas, actively explore sales methods and service methods suitable for rural conditions, invigorate rural commercial circulation, increase farmers' income and improve the quality of life. By creating the characteristic advantages of trade logistics, Puning will be built into a regional modern logistics center with more influence and radiation in eastern Guangdong, as well as logistics, trading, consumption and financial functions.
seven, we should promote the famous brand strategy around the characteristic industries. To develop characteristic economy, we must put our foothold on the development of characteristic products, that is, to create, protect and expand famous brands and form a unique "famous brand economy". Brand is the concentrated expression of the market value of products and enterprises, and it is a passport for a product to enter the market. Brand is an intangible asset, which will release huge economic energy once it is formed. In today's increasingly fierce market competition, brand (famous brand) has become a symbol of a region's comprehensive competitiveness. Learning from the experiences of Suzhou, Kunshan and Yiwu, we can also see that they pay attention to brand building. For example, Kunshan has 1 famous brand products in China, 8 well-known trademarks in China and a number of high-tech well-known enterprises with independent intellectual property rights. After years of hard work, Puning has formed characteristic pillar industries such as textiles and clothing, medicine, food processing, commerce and fruit planting, but there are few truly famous brands. Some people think that in the future global industrial chain value chain, the marginal profit of the pure manufacturing sector will become thinner and thinner. Making the industry bigger does not mean making the industry stronger. To make the industry stronger, we must take the road of brand management and operate the brand as an asset. Puning's existing characteristic industries should make every effort to build brands, make products refined and excellent, make enterprises bigger and stronger, and make the region sound well. Accelerate the integration among enterprises and cultivate their own brand-name products and key enterprises. Forming a division of labor and cooperation in the industry can not only achieve reasonable supporting resources, but also easily expand the visibility of enterprises and form strong competitiveness and cohesion in the market. On the one hand, management departments should change their ideas, strengthen guidance, increase investment, and do everything possible to support brand-name products and key enterprises. On the other hand, enterprises should also change their ideas, not just bury themselves in production, reluctant to invest, and ignore product advertising and publicity. Relevant government departments should make full use of legal means to protect brand-name products, safeguard the legitimate rights and interests of brand-name enterprises, intensify counterfeiting, crack down on unfair competition, do a good job in building integrity, and create a fair and reasonable competitive environment for the development of brand-name enterprises. In short, we should take a multi-pronged approach to promote brand building and promote the rapid development of Puning's characteristic economy.