First, your brand logo or logo needs to be in line with your corporate culture, brand positioning, corporate characteristics and other corporate image symbols, so that consumers or customers can immediately connect with your corporate culture, Enterprise products are related to each other, so that all people can naturally associate with your enterprise and products.

Second, your brand logo or logo design must not only have a certain corporate cultural connotation, but also be concise and clear, allowing consumers to recognize your trademark logo or logo as quickly as possible. In the future, only in this way can it withstand the baptism of time without falling out of date. Just like the Nike trademark logo or logo, it is just a hook, concise and clear, and meaningful with the connotation of the company. It is a successful trademark logo or logo that will remain unchanged for a hundred years. This is why many domestic companies frequently change their trademarks if their logos or logos are not well designed. Only by having rich corporate cultural connotations and being simple and clear can brand logos or logos not be changed.

Third, the usability of the trademark logo or logo is flexible. A successful trademark logo or logo can be used flexibly in various ways, from large to small, in various application sizes. They are all in line. From different picture objects, there is a strong space for expression, and the combination is flexible, exquisite and beautiful.

Fourth, the use of color standards, because when a trademark logo or logo is promoted to the outside world, it will encounter different pictures and different colors, so the trademark logo or logo must be suitable for the visual appearance of the promotion. Aesthetic, standardized application