Founded in 1998, Danzi Group is a cosmetics enterprise integrating scientific research, production, sales and service. By 2013, the sales network had covered the whole country, and strategic alliances had been established with large international and domestic KA systems such as Wal-Mart, Carrefour, RT-Mart, and Tesco.
Since 1998, Danzi Group has adhered to the corporate purpose of "first-class brands benefiting society" and adhered to the road of independent brand innovation. It has successively created well-known brands such as Danzi, Water Code, and other energy. "Water Code" has become the core brand of Danzi Group in the field of moisturizing and skin care due to its freshness and high quality. Basic introduction Company name: Danzi Group Headquarters Location: Guangzhou, China Date of establishment: 1998 Business scope: Cosmetics production Company nature: Private enterprise brand culture, development history, products, image spokespersons, public welfare activities, brand culture, technology development, and achieving life dreams . The group company adheres to the innovative concept of "innovation, refreshment, independent innovation", focuses on high-tech research and development, gathers global research and development forces, and establishes the Asian Skin Care Research Center; focuses on product quality, performance and consumer experience, and establishes a skin care product efficacy evaluation laboratory. It also cooperates with domestic and foreign advanced research and development institutions such as Sun Yat-sen University School of Pharmacy and Jinan University to create new technological achievements in the industry. We fully implement the three-generation R&D concept of "production generation, reserve generation, and research generation" and have obtained multiple patents. Development History 2002
On March 15, 2002, Guangzhou Baiyun Liangjia Fine Chemical Factory won the honorary certificate of "Consumer Trustworthy Product for Quality, Service and Reputation" issued by the China Consumers Association.
2003
On March 15, 2003, International Consumer Rights Day, Danzi Company won the "Top Ten Trust Enterprises with Reliable Product Quality and Customer Satisfaction in China" issued by the China Enterprise Credit Association. The title was reported by Xinhua News Agency's "Economic Information News", People's Daily's "Market News", Economic Daily's "Famous Brand Times", "China National Times", "Quality and Consumption Weekly" and other media.
2004
On March 5, 2004, Danzi Company was awarded the honorary title of "Unit for Quality and Service Integrity in Maintaining Consumer Rights and Interests" by the China Consumer Protection Foundation. Media such as "Consumer Daily", "Market News" and "Famous Brand Times" have published this report.
2006
On the "3·15" International Consumer Rights Day in 2006, Danzi won the "2005 Most Recommended by Consumers" jointly issued by the Guangdong Provincial Consumer Committee and Information Times Award" medals and honorary certificates will further enhance the visibility and reputation of the Danzi brand, and move quickly towards the goal of building a national first-class brand.
2007
In October 2007, the Guangdong Provincial Consumer Committee officially awarded Guangzhou Baiyun Lianjia Fine Chemical Factory a commitment to integrity unit, and issued certificates and medals.
2008
On April 22, 2008, Guangzhou Baiyun Lianjia Fine Chemical Factory won the title of Guangdong Province's "Most Trusted Quality Brand by Consumers" issued by the Expert Jury Committee of China's Leading Quality Enterprises "Certificates of honor and medals.
In December 2008, Guangzhou Baiyun Lianjia Fine Chemical Factory won the "Top Ten National Brands in China's Beauty Industry" and "Top Ten in China's Beauty Industry" issued by the Beauty and Cosmetics Industry Chamber of Commerce of the All-China Federation of Industry and Commerce at the Great Hall of the People. "Strong Science and Technology Innovation Enterprise" double award.
2009
On May 19, 2009, at the "2009 Cosmetics Information·C2CC New Product List" co-organized by China Cosmetics Network C2CC ??and China International Beauty Expo Shanghai CBE*** During the selection event, Danzi's "Water Code" skin care series stood out and won the "2009 Cosmetic Information·C2CC Cosmetic New Product Gold Award", and Danzi brand won the "2009 China Cosmetic Supermarket Best Brand Award".
2010
In January 2010, Danzi Facial Cleanser series officially passed the review and appraisal of the Guangdong Famous Brand Product Evaluation Center and was rated as a "Guangdong Famous Brand Product". In May 2010, Danzi Watery Whitening BB Cream won the 15th Meiyi Award.
2011
In December 2011, the registered trademark "DANZI and Pictures" owned by Danzi Group was recognized as a "well-known trademark in China" by the Trademark Office of the State Administration for Industry and Commerce.
2012
In August 2012, Danzi was recognized as a "High-tech Enterprise" by the Ministry of Science and Technology.
In November 2012, Danzi was rated as a national AAAA (4A) standardization good behavior enterprise by the Guangdong Provincial Bureau of Quality and Technical Supervision.
2013
On May 14, 2013, Danzi won the first *** Quality Award in Baiyun District.
On June 24, 2013, Danzi won the Guangzhou Mayor Quality Award Nomination Award.
In June 2013, Danzi won the title of "Guangzhou's Outstanding Private Enterprise in Economic and Social Contribution in 2012". Its products Water Code The core brand "Water Code" adheres to the original ecological skin care concept, draws inspiration from the mountains, rivers and oceans of nature, and uses rare natural active water as the main ingredient. Danzi Water Code brand brings customers a new experience of hydrating and skin care with its freshness and high quality. It is the leading brand of hydrating skin care products in Danzi Group. The brand proposition of "hydration is water code" is deeply rooted in the hearts of the people. In 2011, the WaterCode brand launched the mid-to-high-end Ocean Source series, announcing WaterCode's upgrade and advancement into a domestic first-tier brand; in 2012, super-popular idol Yang Mi became the spokesperson for WaterCode. He Energy Danzi's professional men's skin care brand "He Energy" pioneered energy skin care technology, advocated that "men should have a man's lifestyle", and brought a craze of energy skin care to the men's skin care market. The brand's growth rate has continued to rise since its launch, making it the most promising dark horse brand of Danzi Group. Water Code Danzi "Danzi" brand skin care products are positioned in the mainstream mass market. They use natural plants as the main ingredients and are committed to providing customers with a natural and cost-effective skin care experience. Care Star "Children's plant care expert - Care Star" adheres to the concept of "natural plant care" to protect the healthy growth of children. The five major brands form Danzi's future "brand strategy model". Different brands and different positioning provide high-quality product experience for various consumer groups. Image spokesperson Yang Mi Yang Mi, a well-known Chinese actress and singer. Born in Beijing on September 12, 1986, he graduated from the 2005 undergraduate class of the Performance Department of Beijing Film Academy. Yang Mi, who was born as a child star, has won the love of the audience with her outstanding performances in TV series such as "The Legend of the Condor Heroes", "Sword and Sword III", "Palace", "The Heart of Beauty" and "Beijing Love Story", and has quickly become a leading actress in the mainland film and television industry. She has won the "Most Popular Actress Award" at the China Golden Eagle TV Arts Festival and the Magnolia Award at the Shanghai TV Festival. In 2012, Yang Mi officially entered the music scene with the release of her first album "The Relationship" and won the title of "Mainland's Most Popular Female Singer" at the CCTV-MTV Music Festival. In the same year, Yang Mi entered the film industry and starred as the heroine in films such as "Eight Stars Hug Xi", "Chun Jiao and Zhiming", "Painted Skin II" and "The Missing Bullet", which were very popular at the box office. In 2013, she adapted the "Little Times" series from the popular novel of the same name. The role of "Lin Xiao" in the movie has once again reached the peak of popularity. An Yixuan An Yixuan (Ann, September 29, 1980 -), Taiwanese actress and singer. Born in Taipei City, Taiwan Province, graduated from Taiwan Tourism College and signed a contract with Huayi Brothers Times Culture Agency Co., Ltd. His representative works include: "Fighting Fish", "Happiness at the Next Stop", "Legend of Sword and Fairy", "Securing Qingqiu", "Eternal Heaven and Slaying the Dragon", "Ancient and Modern War between Qin Terracotta Warriors", etc. In 2007, he performed and sang, and released his first solo album "I'm Libra", which was shortlisted for the "Best Newcomer of the Year in Hong Kong and Taiwan" on the music chart.
Public Welfare Activities On the morning of April 20, a strong magnitude 7.0 earthquake occurred in the Ya'an area of ??Sichuan Province. Disasters are ruthless, but there is love in the world. Danzi Group implements the corporate purpose of "devoted to benefit the society" and donated its first donation to the disaster area through the China Siyuan Engineering Poverty Alleviation Foundation on April 22 with its Water Code brand (@水crypt) 108 Ten thousand yuan. This batch of donations will focus on providing daily necessities and first-aid supplies to people in the disaster-stricken areas to ensure the basic lives of the people affected by the disaster. On April 21, Mr. Huang Zhiyong, the representative of Danzi Group, set off from Guangzhou and went to the disaster-stricken areas in Sichuan to work with the "Siyuan Project" to prepare for urgently needed disaster relief supplies. As of 8 a.m. on April 23, the first batch of relief materials worth 100,000 yuan, including mineral water, food, medicine, military quilts, raincoats, tarpaulins, flashlights, etc., had been delivered to Renyi Township, Tianquan County, where disaster relief materials were scarce.