China's trademark law adheres to the principle of first registration and then protection. Article 31 of the Trademark Law of People's Republic of China (PRC) stipulates that if two or more applicants for trademark registration apply for registration with the same or similar trademarks on the same or similar goods, they shall make a preliminary examination of the trademark applied earlier and make an announcement; Where an application is filed on the same day, the prior trademark shall be preliminarily examined and announced, and the application of others shall be rejected without announcement.

It is suggested that entrepreneurs should seize the time to register the company trademark as soon as possible before setting up a company to prevent being registered by others, and at the same time check whether their trademarks have been registered to avoid unnecessary losses.

2. The visibility of the trademark is strong, and the specific composition is determined according to the company's business.

Article 8 of China's Trademark Law stipulates that any sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, and the combination of the above elements, can apply for registration as a trademark.

An excellent trademark is very important for an enterprise, just like a person's name, it determines the first impression of the contact. As an identification mark, a trademark should be structured according to the company's business design, easy to identify and remember, and have a good moral and corporate vision. Here, I would like to make two suggestions: first, combine Chinese and English to make China people and foreigners understand that if one day enterprises reach a certain scale and enter overseas markets, they can also save the cost of external expansion; Thirdly, the combination of words and graphics makes graphics easier to remember than words. Therefore, I suggest that when you apply for a trademark, you must not combine it at will and consider it carefully.

3. All kinds of registered trademarks shall fully protect their legitimate rights and interests.

There are 45 categories of trademarks, the product category is between 1 and 35, and the service category is after 35. Let me remind you that if a company applies for a trademark, it usually needs at least four categories to cover its rights and interests that need to be protected. If possible, in addition to registering trademarks related to your own business, it is best to register several identical trademarks on other different categories of goods or services to prevent others from registering and using the same trademarks on these categories of goods or services.

4. Estimate the success rate of the brand, and be careful not to get nothing.

Many start-ups will carry out various businesses after submitting trademark applications. However, please note that the trademark will not be approved after submission. If you don't succeed, some will get the certificate in two to three years, and some will even be rejected directly. After hard publicity for half a year, or even two to three years, I found that I didn't have the right to use the trademark, which had a great impact on the enterprise. In particular, many enterprises that want to be famous brands should think twice before acting.