Tobacco is a state monopoly, does it need to be advertised?
Before joining the "Framework Convention on Tobacco Control", the main law that could be relied upon for the management of tobacco advertising was the " Advertising Law" and "Interim Measures for the Administration of Tobacco Advertising". There are clear regulations on tobacco advertising: it is prohibited to use radio, film, television, newspapers, and periodicals to publish tobacco advertisements. However, for a long time, the management of tobacco advertising has been relatively loose because the regulations are very broad and not detailed enough.
The Framework Convention on Tobacco Control is the first global convention developed under the auspices of the World Health Organization and entered into force on February 27, 2005. On August 28, 2005, the Standing Committee of the National People's Congress approved the Convention.
It will take effect in China 90 days after the Chinese government deposited the instrument of ratification with the United Nations on October 11, 2005
According to the provisions of the Convention, three years after the Convention takes effect in my country, all The health warning "Smoking is harmful to health" must be printed on no less than 30% of the packaging of cigarette products; after five years, all tobacco advertising, including various forms of image advertising, promotion and sponsorship, will be eliminated.
"Crane Dancing on White Sand, My Heart Is Flying" After the Convention takes effect, these "broad tobacco advertisements" will
my country signed the "Framework Convention on Tobacco Control" in 2003. Article 13 of the Convention stipulates: Each Party shall, in accordance with its constitution or constitutional principles, implement a comprehensive ban on all tobacco advertising, promotion and sponsorship within 5 years after the Convention enters into force for it. A broad ban on tobacco advertising, promotion and sponsorship on radio, television, print media and, where appropriate, other media such as the Internet.
lt; Interim Measures for the Administration of Tobacco Advertisinggt; Tobacco advertisements as defined “refers to those published by tobacco product manufacturers or operators, containing the name and logo of the tobacco enterprise, the name, trademark, packaging and decoration of the tobacco product” Advertisements with other content.” Article 3 of the regulations stipulates: "It is prohibited to use radio, film, television, newspapers, and periodicals to publish tobacco advertisements. It is prohibited to set up tobacco advertisements in various waiting rooms, theaters, conference halls, sports competition venues and other public places." The four articles stated more clearly: "It is prohibited to use radio, television, movie programs, as well as articles in newspapers and periodicals to publish tobacco advertisements in disguise."
I have heard that the slogan "Crane Dances on the White Sand, My Heart Flyes" was suspected of being illegal. Illegal tobacco advertising was published and was ordered to stop broadcasting by the Beijing Administration for Industry and Commerce.
Most of today's tobacco companies are developing in a diversified manner, including logistics, real estate, tobacco, tourism, etc. Their advertisements do not mention specific products, but focus on brand building and promotion.
Licensing basis: "Advertising Law of the People's Republic of China" (passed at the 10th meeting of the 8th National People's Congress Standing Committee on October 27, 1994); "Interim Measures for the Administration of Tobacco Advertising" ( State Administration for Industry and Commerce Order No. 46 issued on December 30, 1995 (revised by State Administration for Industry and Commerce Order No. 69 on December 30, 1996)
Declaration conditions: 1. Legal tobacco production and distribution enterprises; 2. An advertising business unit with the right to publish advertisements.
Declaration materials: 1. Enterprise "Business License"; 4. Fill out the approval form. 3. Other supporting materials; 2. Trademark registration certificate;
Processing procedures: acceptance; approval; certification.
Commitment period: 7 days.
Charging standard: No charge.
List of all materials required to be provided
(1) Written application report.
(2) Tobacco advertising approval form in triplicate.
(3) Business license of advertising business unit.
(4) Tobacco monopoly production enterprise license and business license.
(5). Publish quality inspection reports on tobacco advertising.
(6). Publish the registered trademark certificate of tobacco advertising.
(7). Contract for publishing tobacco advertisements.
(8). Certificate of use of venue for publishing tobacco advertisements.
(9). Publish samples or photos of tobacco advertisements.
(10) Other supporting documents that should be submitted according to the regulations on advertising management.