Agricultural extension is a powerful guarantee for modern agriculture and rural development. The following is what I share with you. You are welcome to read it!
Chapter 1:
Fresh food e-commerce company "Benlife" successfully built Chu Cheng into "Inspirational Orange" and achieved great commercial success. Today's "Chu Orange" has far surpassed its original name of "Yunguan Orange", and it is also popular along with a person named Chu Shijian and a very legendary story.
The former "Smoking King" Chu Shijian started his own business for the second time at the age of 75, contracting 2,000 acres of barren hills to start a business. At the age of 85, his orchard produced 8,000 tons of oranges annually. An insider in the fruit industry in Hangzhou once revealed to the media that before 2008, the purchase price of this variety of rock sugar oranges in Yunnan was only a few cents per catty, and the selling price in Hangzhou was about 5 yuan/kg, and the sales volume was very mediocre. With Wang Shi, Pan Shiyi and other well-known celebrities on Weibo, the legendary story of "Chu Cheng" has aroused public discussion and is known as the "Inspirational Orange". At present, the market price of "Chu Cheng" is about 108-138 yuan per box of 5 kilograms, and there is no worry about sales.
Chapter 2:
Among the Chinese agricultural products brands that became famous overnight in 2013 selected by Wugu.com, the "Potato Sister" brand ranked sixth, together with Chucheng, Liutao and Panguo. The same name has attracted the attention of various media. Because several other brands have relied on the influence of celebrities, Tudou Sister is a brand that started from the grassroots and grew rapidly from ordinary people according to the market-oriented operation model. This is even more difficult to obtain.
Sister Tudou was originally the nickname Feng Xiaoyan, the chairman of Shaanxi Yongquanju Jingbian Modern Agricultural Technology Service Co., Ltd. The friendliness and cuteness made it easier to promote Tudou Sister as a trademark, and immediately arranged for the company to register the trademark. As a result, Tudou Sister appeared on the CCTV screen six times, Tudou Sister spread like wildfire and was recognized by people across the country. Tudou Sister The brand also became famous with her healthy potatoes.
Chapter 3: The "Agrarian Revolution" of farmer Luo Zhang in Nanzhang County is not a tortuous one, but it is very thought-provoking. From being ignorant of no-till technology at the beginning, to becoming more and more itchy after listening to the introduction by agricultural technicians, I became the first no-till household in the city; from being hesitant and hesitant when others quit, to finally getting the Success, "affordable and beautiful". Luo Zhang used his personal experience to show the surrounding farmers the real harvest results brought by advanced agricultural technology, and this technology was recognized by the surrounding neighbors. It can be said that Luo Zhang's "no-till demonstration" demonstrated the entire process of the promotion of new agricultural technologies in my country at this stage. It is also a successful example of agricultural technology promotion. It has brought many useful enlightenments to our current agricultural new technology promotion work. .