In August 2014, Didi joined hands with Mercedes-Benz GLASUV to customize a special express car for Argentinian photographer Esteban. After seven days of preparation, on June 20, it traveled along the 32.8-kilometer Second Ring Road in Beijing, where modernity and culture coexist. , took a photo of 79.37 meters long, breaking the Guinness World Record, and CCTV news program also reported on the matter. Didi Chuxing - Didi spends 50 yuan, refreshing the Guinness 5. Good execution is to use materials prepared in advance to allow the product brand to be displayed in front of users in a very concentrated manner through various forms at a certain time period, WeChat H5 appears, your videos appear on video websites, and your information appears on Weibo. This is also an important criterion for measuring the success of brand operations, and is known as Moments. What operations must do is to make an execution plan for material delivery in advance. If one channel is successfully detonated, the delivery speed of other channels can be accelerated. During the "Awakening the Force, Come to Yili" 6 review process, we consciously explored the interactive highlights in brand communication and collected communication data from various channels to facilitate later review and summary use. A competent review needs to include the following information: scary data (UV, PV, interaction volume, online time, sales volume, customer unit price, sales volume, download volume.); KOL support (Weibo, WeChat , Moments); media reports (TV, print media, online media); case studies (Meihua.com, Shuying.com, Advertising.com), and it would be even more awesome if you can win awards in the communication industry. The KOL support of "Awaken the Force, Come to Yili" turns the information in the communication data that can be released to the public into beautiful long pictures like WeChat red envelopes, and then carries out secondary dissemination, perfect! 2016 Spring Festival Eve WeChat red envelope data Regarding brand operations, finally I would like to talk about an interesting topic based on my operating experience in Tieba: First-line Internet companies have marketing public relations departments, and their main job is also brand communication. Brand operations and market public relations departments What's the difference. First, the brand operation starts from the interesting point of the product to spread the word, while the marketing public relations department starts from the spread to dig out the product point. Sometimes, in order to meet the communication needs, the marketing department colleagues may create a spreadable word on the product. point. Second, the essence of brand operation is still operation. 80% of the time is spent dealing with products. On the other hand, the market public relations department is more responsible for the management of communication channels. For example, in addition to planning brand activities, the public relations department also needs to maintain print media and television media. . Third, friends are welcome to practice or come directly to supplement. In general, there is a cooperative relationship between brand operations and the marketing and public relations department. When the operation finds the interesting points of the product and makes a good plan, it can seek support from the marketing and public relations department in terms of communication channels. Similarly, as a resource exchange, the marketing public relations department can also ask operations to help them create product points based on market communication needs. Open WeChat and search the WeChat public account: Elite Operations has more product information to read for free