Product name does not mean a brand of clothes. The Chinese meaning is a product name, not a brand.

Brand is people’s evaluation and recognition of a company, its products, after-sales services, and cultural value. It is a kind of trust. Brand is already the embodiment and representative of the comprehensive quality of a product. When people think of a certain brand, they will always associate it with fashion, culture, and value. When creating a brand, companies continue to create fashion and cultivate culture.

As enterprises become stronger and bigger, they continue to upgrade from low added value to high added value, and to high-level changes in product development advantages, product quality advantages, and cultural innovation advantages. When the brand culture is recognized and accepted by the market, the brand will generate its market value. A brand is a mark placed on a product by a manufacturer or distributor. A brand is a name, noun, symbol, symbol, design or a combination thereof.

Extended information:

Brand role:

1. Brand is the embodiment of the core value of a product or enterprise. The tool for consumers or users to remember a product must not only remember the product Sell ??to target consumers or users, and make consumers or users feel good about the product through use, so that they can make repeat purchases. Continue publicity to form brand loyalty and make consumers or users make repeat purchases.

2. Brand is a discriminator for identifying goods. The brand is established due to the need of competition and is used to identify the products or services of a certain seller. The brand design should be unique and have distinctive personality characteristics. The brand's patterns, words, etc. are different from competitors and represent the characteristics of the enterprise.

3. Brand is the guarantee of quality and reputation. Enterprises design brands and create brands. Building a brand and creating a famous brand are the common sense that enterprises gradually form under the conditions of market competition. People hope to distinguish products and enterprises through brands, form brand followers through brands, and expand the market through brands.

4. Brands are the "cash cow" of enterprises. Brands win with quality. Brands often have cultural and emotional connotations, so brands add added value to products. At the same time, the brand has a certain degree of trust and following, and the company can set a relatively high price for the brand and obtain higher profits.

5. The brand sells more expensively + sells more, which drives business, that is, "business-oriented brand management". The difference between product value and brand value.

6. Brands differentiate competitors, that is, manufacturers use brands to differentiate their products from those of competitors. Early companies’ understanding of brands was just that simple. They believe that simply giving their products or services a name will be enough to differentiate them from their competitors. Therefore, the names of many brands directly adopt the surname or first name of the founder of the company to facilitate customer identification.

Baidu Encyclopedia-Brand