Definition

Brand logo refers to the part of the brand that is recognizable and easy to remember but cannot be described in words - including symbols, patterns or obvious colors or fonts, and Called "quality mark".

Elements

Brand logo and brand name are both elements that constitute a complete brand concept. The brand logo itself can create brand recognition, brand association and consumer brand preference, thereby affecting the quality of the brand and customer brand loyalty.

Visual language

Brand logo is a "visual language". It transmits certain information to consumers through certain patterns and colors to achieve the purpose of identifying the brand and promoting sales. The brand logo itself can create brand recognition, brand association and consumer brand preference, thereby affecting the quality of the brand and the customer's brand loyalty. Therefore, in brand logo design, in addition to the most basic graphic design and creative requirements, we must also consider marketing factors and consumers' cognitive and emotional psychology.

(Source: Shangzhi Design)