Cosway is a multinational enterprise group that mainly markets products from excellent suppliers around the world. It is headquartered in Kuala Lumpur, Malaysia. The company's market development model is: first increase members through personal recommendations on international websites, and then enter the local market to open physical chain stores to operate comprehensive strategic alliances to seize the market.
In December 1979, a Malaysian Chinese President Cai Junxiong founded (COSWAY) Cosway; after observing the operation models of other direct selling companies, President Cai established the The core concept of COSWAY's future development is to attract and retain consumers and operators; it sells products through storefronts and catalog mail order, does not spend money on advertising, and attracts new customers through customers. The company has opened more than 700 discount shopping malls in Singapore and Malaysia, more than 100 in Thailand, and about 100 in the Philippines. There are also stores in Indonesia, Brunei and other places. The store sells juice, biscuits, washing powder, home appliances, fashion, automotive supplies, nutritional and health products, beauty cosmetics... tens of thousands of daily necessities, everything you need is sold. Not only that, you can also find similar products that other direct selling companies emphasize uniqueness at much cheaper prices. Consumers come to COSWAY to buy "high-quality and low-price" products. The consumption amount is used as points to exchange for free or low-priced thousands of gifts. They naturally become loyal customers. Therefore, the company's performance increases year by year and it is the number one discount mall in Malaysia. .
In February 2005, a branch was officially established in Taiwan, making Taiwan the first stop for the Greater China market. Began to actively set up stores in Taiwan. More than 300 directly operated stores have been established in Taiwan. It is expected to expand to a thousand access points within a few years. In order to expand the Chinese market, the company simultaneously established a Hong Kong branch, ground-level physical store and shopping website in September.
In March 2010, Cosway (Hong Kong) Co., Ltd. invested RMB 80 million to establish Cosway (China) Daily Necessities Co., Ltd. (hereinafter referred to as "Cosway China") in Haizhu District, Guangzhou, China. , marking the determination and confidence of "Cosway" to officially enter the Chinese mainland market and seek healthy and long-term development. In November 2012, Cosway China once again increased its registered capital by RMB 20 million.
One of Cosway's discount stores in Hong Kong. After more than 30 years of continuous efforts, Cosway's products now exceed 1,700 types, including nutritional supplements, personal care products, cosmetics, daily hygiene products, car care products, etc. Cosway Corporation owns numerous trademarks in many countries. Unique products and highly competitive commodity prices have enabled Cosway to grow into a global multinational enterprise. As of January 2012, there are more than 1,800 Cosway retail stores in more than 10 countries and regions including Malaysia, Hong Kong, Taiwan, Singapore, South Korea, Japan, Australia, New Zealand, the United States, the United Kingdom, Russia, Mexico, and Colombia. And it has become the largest discount store in Malaysia.
Cosway's business model integrates the Internet, supermarkets, chain stores, and interpersonal networks. It is a comprehensive combination of sky network, ground network, and interpersonal network. eCosway is listed as one of the "Top Ten Classic Overseas Direct Selling Companies" in the Direct Selling Trends and Special Training Series.
Cosway chain stores (online or physical stores) are open to individual distribution rights. Individuals who join this system will receive bonuses whether they purchase goods or recommend others. Owners who join the system only need to purchase the company's preferential supporting products, and the company will You will be given the right to operate and an international marketing website, print publications, etc. As soon as you join, you can purchase products at the prices of large-scale merchants. In addition to the principle of time and organization doubling, through your friends A-B-C-D-E....who join eCosway, you will receive bonus rewards for their consumption. Your friends may be limited, but Friends of friends are unlimited. If you gradually expand and develop in this way, you will have considerable bonus income every month in the future.
The Cosway system has more than 9,000 products in stores in Taiwan and Hong Kong, and nearly 800 kinds of online products, including more than 500 products in Hong Kong shopping malls. There will definitely be more and more customers in the future. Many domestic or international suppliers have actively strived to sell goods in the Cosway system to win more loyal consumers. What Cosway has established is a "channel" (future market). mainstream), a channel that spans online "sales" and "physical store" sales, is predicted to be a rising star following successful channels such as well-known chain stores or Amazon.com.
Cosway's global information flow, logistics, and capital flow have been structured. The system in the Taiwan market is quite complete, and the number of members in Taiwan is increasing rapidly. The establishment of the Hong Kong branch was set up as a shipping center for the mainland market because it has civilian characteristics such as "counter quality, wholesale price". The Cosway system will have "explosive" growth in mainland China in the next few years. The way to join in the mainland is to register through the Hong Kong website. The franchise procedures are handled online, and you pay directly with a credit card or UnionPay card online. After payment, you can immediately obtain the agency rights for thousands of eCosway online products, a large online supermarket that belongs to you, an independent online office and a personal Sales website and more.
Cosway's registered capital is US$90.6 million and total assets are US$468 million. Sales in 2010 were US$4.279 billion, and the total number of employees now exceeds 15,500.
The stock code in Hong Kong is: HK00288