How to classify and appreciate poster design
Analyze different poster styles, learn and draw on their excellence, and improve the aesthetic ability of posters! 01. Music-themed illustration poster design - South Korea Designer YejiYun designed this set of illustration posters with the theme of music. The designer likes to connect himself with the world and depict that moment on the drawing paper. This is the uniqueness of the designer's unconstrained imagination
02. Creative font poster design-Swiss c2f design studio Switzerland C2F is a Swiss visual communication design studio founded by Cybu Richli and Fabienne Burri in 2006. The design styles of its font posters are diverse, mostly with three-dimensional effects. Mainly for display
03. Floral poster design - Spanish designer Xavier Esclusa Trias posters are mainly based on flowers and copywriting, cleverly mixing plants and flowers with graphic design elements and text, retro and fashionable, reflecting a different Beauty
04. Traditional culture and art poster design. This is a set of promotional posters for intangible cultural heritage handicraft exhibitions with the theme of "Warm·Gu". The contrast in size of the copywriting is strong, highlighting the "cloth", "bamboo" and "lacquer" " and other themes, partially enlarging the handicraft exhibits to display pattern styles and rich details, it is a set of traditional cultural poster designs with strong characteristics
05. Creative graphic segmentation poster design-molwerk This is a set of simple and simple poster designs Creative posters that divide elements with graphics and lines often use contrasting colors, such as red and black, red and blue, yellow and purple, etc., to attract the user's attention and give people a comfortable feeling as a whole
06. Creativity Imaginative poster design - This set of posters by molwerk is very imaginative. They are mainly red and black. Savor it carefully. Each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form a focus. The overall visual impact is very strong
07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This style of expression is worth learning and reference< /p>
08. Bright paper style poster design Paper style poster is one of the forms of three-dimensional posters. Three-dimensional vision and paper thickness are the keys to paper effect poster design
This The set of paper-style posters uses a lot of bright colors to create an active atmosphere, and the use of colors is outstanding
9. Overlapping effect style poster design The use of overlapping effect style can not only enhance the visual appearance of the poster The effect, the overlapping of characters and shapes or words adds a sense of mystery to the layout, which can quickly attract people's attention and make people want to explore the secrets
10. Rectangular element poster design Rectangular elements generally give people a sense of mystery. The feeling of solemnity and rigor, and the clever use of rectangular elements make the overall poster design look less dull. Combined with the strong and weak contrast of copywriting, superposition, rotation, etc., the poster adds a lot of liveliness
11. Ink elements The ink and wash elements of poster design represent traditional Chinese culture. It is a unique language with oriental aesthetic connotations. Its charm and shape contain the essence of Chinese culture. When used in poster design, it not only brings into play the characteristics of ink and wash, but also enriches the picture. Enhance the artistic effect and achieve a certain aesthetic conception
12. Illustration font poster design of famous attractions - Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters of famous Japanese attractions. The overall use of rich colors makes the scenic spot poster full of artistic conception, the copywriting is concise and outstanding, and the font design has its own unique style, which is worth savoring
13. Creative poster design composed of circular geometric figures - designer PosterLad This is A set of creative poster designs composed of geometric figures. The designer played with the circular elements thoroughly, processing and displaying them in many different ways. The use of projection enhanced the three-dimensional effect, and the silhouettes of characters and copywriting added a lot to the posters. Embellishment
14. Retro fashion character collage poster design This is a set of retro poster designs that are not lacking in fashion, using different geometric shapes mixed with abstract graphics, combined with low-saturation portraits, and using a variety of rich The colors make the whole picture full of visual pleasure, and the overall combination is interesting, simple and beautiful
15. Retro style poster design - Danish designer MadsBerg has a unique style of commercial advertising posters, like comparison
Old works, with the feeling of ancient elements and printed products, form a strong retro style. The characteristic of designer posters is to transform classic poster art into a modern and timeless style
16. Collage Element Poster Design This is a set of creative collage element poster designs. The elements of this set of posters include graffiti, illustrations, photography, vector graphics, collage elements, etc. The forms of expression are mostly geometric figures and irregular shapes
< p>17. WWF’s public welfare poster design advocating animal protection is shown in Figure 1 and Figure 2 in the form of realistic illustrations. Realistic illustrations can express objects realistically and focus on detailsThe following posters are mainly based on The display in the form of flat illustrations is simple and interesting, and the rich colors contrast with the background, effectively conveying the concept of protecting animals
18. Illustration poster design-Dawid Ryski This set of illustration posters uses the form of vector illustrations combined with simple Geometric figures express distinct and interesting scenes, full of creativity
19. Creative poster design - French designer Michael Sallit This is a set of creative poster designs that use a large number of lines combined with points and surfaces. Its main The characteristic is that the designer displays the outline of the characters in the form of lines. Even if there are a large number of lines, it will not make people feel chaotic, but the rhythm will be orderly
20. Creative poster design-byElisaVendramin This is a A creative poster designed by a new generation of designers. ElisaVendramin is an illustration designer. When designing posters, she uses abstract concepts as forms and combines rich colors to form a perfect combination. How to make posters_How to make poster pictures
The first part is structural sketch, light and shadow sketch, sketch, design sketch, outdoor sketch
Color principle, color matching, design color, tonal draft training, long-term color work
< p>Part 2 Photoshop CS2: Photoshop operation basics, image optimization processing, classic example analysis and productionIllustrator CS2: Advertising sign production, light box advertising, clothing advertising design, corporate logo design, business card design
p>IndesignCS2: Professional typesetting tools, printing-related knowledge, advanced typesetting skills for books and newspapers
Acrobat7.0: Professional electronic document tools that can realize the mutual transfer between any documents, PDF documents Generation and conversion
Coreldraw13: packaging box design, leaflet, poster and business card production, product and commercial advertising design, business card design
Part 3 Photoshop Advanced: Explanation Applications in poster design, packaging box design, CI design, product advertising design, post-processing, etc.
Advanced Illustrator: advertising illustration production, vector tracing, character map production, advertising creative draft, pre-press production skills, etc.
Part 4.0: Web page layout and production; Html&Css introduction; website management and maintenance, uploading and downloading; case analysis
Flash8.0: Art design, web page color matching; Production of CI, LOGO, and Banner; common web page animation production and web page layout
Fireworks8.0: design and analysis of classic web animation, advertising, title titles, and greeting cards; introduction to MTV production and interactive websites
Part 5: Plane composition, three-dimensional composition, color composition, color design, font design, layout design, graphic creativity, poster design
Part 6: Advertising design (CI planning), VI Design, printing design, packaging design, book binding design, visual orientation design, TV commercial script design, software synthesis
To engage in graphic design, you should be proficient in the three softwares of Photoshop, Coreldraw, and Illustraor . These three softwares can be self-study, follow tutorials, and do your own examples to become proficient. The basic graphic design is Photoshop and Coreldraw. To take the designer exam, you need to learn Photoshop, Illustrator, and Indesign Acrobat. Photoshop, Illustrator, PageMaker, Freehand, CorelDraw and other design software are commonly used by advertising companies.
1. Logo design (logo design, trademark design)
2. CIS design, VI design (corporate image identification system design)
3. Advertising design , Advertising creative design
4. Poster design, DM design (leaflet design)
5. Sample design, brochure design, album design
6. Brochure design, annual report design
7. Packaging design
8. Book illustrations, greeting card design, invitation design
9. Newspaper and magazine layout design< /p>
10. Various types of printed matter design, etc.
Commonly used graphic design software
Graphic design software has always been a popular field of application. We can divide it into two parts: image drawing and image processing, such as modeling and drawing software, Rendering software, image processing software, prepress assembly software, etc. The following is a brief introduction to some commonly used software in this area:
1. AutoCAD
AutoCAD is a well-known graphic design software that was first unveiled at the Comdex conference in 1982. Due to its With excellent performance, it is known as the universal computer-aided design software and is widely used in many graphic and three-dimensional design fields such as architecture, electronics, machinery, advertising, decoration, clothing, etc. It has now become the de facto drawing standard and occupancy in the field of engineering drawing. It is the CAD software with the highest rate and can be seen everywhere in the domestic market. Currently, AutoCAD can be used on multiple platforms, such as version 12.0 for DOS platforms, versions 14/2000/2002/2004/2005 for Windows platforms, and UNIX versions for workstations.
AutoCAD is extremely open and scalable. The software provides powerful secondary development methods, such as Visuallisp, C, ARX, Microsoft Visual Basic for Application (VBA), etc., which allows AutoCAD users to greatly Expand the functions of the software and greatly utilize other third parties to develop new functions.
2. 3DStudioMax
Producing 3D animation is a wide-ranging topic. From a certain perspective, the creation of 3D animation is somewhat similar to sculpture, photography, set design and The use of stage lighting, as a professional-level work, must go through at least three steps: modeling, animation, and drawing. In an era when DOS operating systems dominate the world, 3D animation design is still far away from ordinary users. 3DStudio is one of the few 3D software that can run stably under DOS. After Windows replaced DOS and became the mainstream operating system for desktop PCs, Autodesk We lost no time in launching 3DStudioMax (commonly referred to as "3DSMax"). With the rapid development of computer hardware, producing three-dimensional animation on a personal PC is no longer just a dream.
3DStudioMax is currently the most widely used three-dimensional modeling, animation, and rendering software on the PC platform. It is widely used in advertising, game design, film and television post-production and other animation fields. The latest version integrates many functions that were only used in the past. Professional tools or plug-ins used in movies, games and 3D design.
3. CorelDraw
CorelDraw is a graphic design software launched by Corel that integrates vector graphic design, printing and typesetting, text editing and high-quality graphics output. It is deeply loved by the majority of graphic designers. It is loved by designers and is currently widely used in advertising production, book publishing, etc. Software with similar functions include Illustrator and Freehand.
The latest version of CorelDRAW Graphics Suite can provide users with powerful tools to save time by reducing the number of clicks and steps in the work. It also integrates 3 graphics programs, multiple widely used Tools and utilities, the new suite includes CorelDRAW12 for illustration, page layout and vector graphics, CorelPHOTO-PAINT12 for professional digital imaging and CorelR.A.V.E.3 for creating motion graphics.
4. Adobe Photoshop
This software from the American Adobe Company has always been a giant in the field of image processing. It has gained great popularity in the fields of publishing and printing, advertising design, art creativity, image editing and other fields. Widely used, the latest version has broken through the limitations of previous Photoshop series products that focused more on graphic design, and has greatly enhanced and broken through the support functions of the digital darkroom. For example, the repair brush can easily eliminate dust and scratches in pictures. , spots, wrinkles, and can simultaneously retain shadows, lighting, textures and other effects in the image. Innovative functions allow users to design faster, improve image quality, and manage files with professional efficiency.
However, in order to prevent piracy, Photoshop CS has added the controversial activation technology similar to Windows XP. Users must be online to activate before it can be used normally. Otherwise, it can only be used for two days.
5. Freehand
Freehand is a fully convenient vector drawing software that can suit the needs of users at different application levels. It is ranked as the "Three Musketeers of Web Page Production" along with Macromedia's Flash and ", it can provide all the tools needed for a perfect transition from design concept to implementation of design, production, and publishing in a streamlined graphic creation environment, and these operations are all completed in the same operating platform. Its biggest advantage is It can give full play to people's imagination and always guide the entire drawing with creativity first. It is currently widely used in printing and typesetting, multimedia, web page production and other fields.
6. Adobe Illustrator CS
Adobe Illustrator v11 is a powerful and complete drawing software package designed for both output and web page production. This professional drawing program integrates Powerful vector drawing tools, complete PostScript output, and tight integration with Photoshop or other Adobe family software. This software defines the future of vector graphics with groundbreaking, creative options and powerful tools for efficiently publishing your art online, in print, or anywhere. Version 10 adds new drawing and automation benefits such as Arc, RectangularGrid, and PolarGrid tools; increased editing flexibility and logos (editing primary objects or image copies). You can use brushes and other creative tools on the toolbar such as merge, data-driven coordinates, etc. to help you create templates that are connected to the database. The new Illustrator also offers more web production capabilities, including cropping images and support for variable vector graphics (SVG) enhancements.
7. Maya
Maya is the world's top three-dimensional animation software produced by the American company Autodesk. It is applied to professional film and television advertisements, character animation, movie stunts, etc. Maya has complete functions, flexible work, easy to learn and use, extremely high production efficiency, and extremely realistic rendering. It is a high-end production software at the movie level. Its price is high and its reputation is prestigious. It is a production tool that producers dream of. Mastering Maya will greatly improve production efficiency and quality, adjust simulated character animation, and render movie-like real effects, making you one of the world's top animators. .
Maya integrates the most advanced animation and digital effects technology of Alias/Wavefront. It not only includes the functions of general 3D and visual effects production, but also combines it with the most advanced modeling, digital cloth simulation, hair rendering, and motion matching technology. Maya runs on Windows NI and SGIIRIX operating systems. Among the tools currently on the market for digital and 3D production, Maya is the preferred solution.
8. Non-linear editing software Adobe Premiere
A commonly used video editing software, launched by Adobe. Currently commonly used versions include 6.5, Pro1.5, 2.0 and so on. It is a software with better picture quality, better compatibility, and can cooperate with other software launched by Adobe. This software is currently widely used in advertising production and television program production.
Its latest version is Adobe Premiere Pro CS4. .
9. Pagemaker
PageMaker was launched in 1985 by Als, one of the companies that created the desktop publishing concept. Later, when it was upgraded to version 5.0, it was acquired by Adobe in 1994. .
PageMaker provides a complete set of tools for producing professional, high-quality publications. Its stability, high quality and versatile functions are particularly appreciated by users. In addition, some new features added in version 6.5 allow us to publish works through print or the Internet in a diverse and highly productive way. In addition, version 6.5 provides a lot of new features for use with Adobe Photoshop 5.0. PageMaker is just like Adobe Photoshop, Adobe Illustrator and other Adobe products in terms of interface and use, allowing us to use Adobe's products more easily. product. The most important point is that the way to place pictures in PageMaker publications is the best. Placing pictures through links can ensure clarity during printing, which is especially important when printing in color.
Finally, the most important thing about graphic design is that creative software is just a tool to realize your ideas. The winter travel season is here. These 5 travel poster templates can give you design inspiration
Most It is difficult for people to gain value from their work, so picking up a suitcase and going to new scenery, even a two-day trip, can become a spice of life and give people new possibilities.
Since the outbreak of the new crown epidemic, many people have had to cancel travel plans. But after 10 long months, during the National Day and Mid-Autumn Festival, domestic tourism has ushered in a booming peak season. Now, autumn and winter are coming quietly, and New Year’s Day is approaching, and a new round of winter travel has begun to recover. Here are 5 travel poster templates for you, choose the style you like and start creating~
1
Retrostyle Retrostyle
Travel posters began in the 20th century In the early days, railroad companies would commission artists to design posters promoting tourist cities, resorts, and weekend getaways using the same format.
The posters are very colorful and eye-catching when posted at the station. The hand-drawn illustrations have a strong retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.
Travel posters from 1900 to 1940 were also influenced by different styles of art movements, such as Art Deco and Art Nouveau.
Recommend for you the Republic of China style retro travel poster>>
2
Noise illustration Flat Illustration
Alex Asfour is a graphic designer from Miami I am an illustrator and run my own studio, IdeaStorm Studios, in sunny South Florida.
In his spare time, Alex Asfour likes to draw illustrations of travel and landscape themes, and has published a collection of world travel posters.
These flat-style illustrations are mostly composed of color blocks, simple and fresh, and the long-range composition makes the picture appear very open and fascinating.
In addition, Alex Asfour also added noise to the sky, mountains, cars and other scenes, and filled the grainy texture with soft gradient colors, which not only gave the illustration a rich three-dimensional sense, but also made the entire page It looks very delicate and delicate.
The colors of the illustrations are mostly warm, with a strong retro flavor, and the flat-style colors with low saturation are soft, lively and full of vitality. The poster is mainly based on the graphic visual presentation of illustrations, with less text and contains main, subtitles and auxiliary information.
When Alex Asfour typeset, he takes into account the composition and color of the illustrations, and the text style and arrangement coordinate with the whole.
Recommend flat style illustration posters for you>>
3
Geometric Shapes
In the 20th century, many travel agencies no longer commissioned Artists instead invited commercial designers, and the poster style became more modern and simple.
Today, Memphis style is very popular in graphic design. It is characterized by the extensive use of geometric elements such as points, lines, and surfaces, lively and bold typography, bright and bright colors, and strong contrast.
Toral Bheda, a designer from Mumbai, India, used this style to create a series of minimalist travel posters, abstracting representative elements of each country or region, such as landmarks, national flags, culture, etc. The visual language is presented, the picture is simple but full of fun.
4
Quality Photography GreatPhotos
The promotion of tourist attractions is inseparable from photographers. Good pictures can often make people think "this life" at a glance. Must go to xx" idea.
Blockbuster photography, coupled with simple layout of copywriting, is the routine of many Japanese fresh-style travel posters.
Each award-winning poster can be printed out and used as a decorative painting. The photography shows beautiful natural scenery everywhere from composition, color to light and theme.
5
Creative Graphic
Expressing creative ideas in posters is also a common advertising routine. People are less repulsive to interesting and novel things. The content of travel posters is to attract tourists, and how to express the beauty of scenic spots is an idea worth exploring creatively.
For example, the graphic advertisement designed by Brazil's ALMAPBBDO for the travel magazine "TOPDestinos" is very novel, using a cake in the form of an image to vividly express the waterfall scenery. In the gradient gray background, large areas of green and small areas of clear blue are eye-catching.
For another example, in this ski-themed travel advertisement, the poster does not show any scenic spots, and only uses a few pieces of paper and a paperclip on the desk to create a simple ski scene. At first glance, it is a travel advertisement aimed at office workers. The copywriting and pictures arouse strong excitement.