When it was born in 1963
KOOL is not only a brand, but also a concept. KOOL advocates a kind and easy-going attitude, an optimistic and open-minded mentality, and a suitable ( "optimum" and "lively" life, the brand name also comes from the first letter combination of these four English words. KOOL's homophonic "cool" and the Chinese name "Coke" have become fashionable terms and symbols of the future era, and have always created a brand image of youth, enthusiasm and sunshine.
1970 - 1979 Baihe "Bright Wings"
Every era has its own inherent color. The Italian-style men's clothing of the 1970s was popular all over the world with its bright colors and exaggerated patterns. KOOL kept pace with international fashion trends and incorporated printing And other popular elements are integrated into men's clothing. At the same time, with exquisite tailoring, they boldly shape the beauty of men's bodies, so that men wearing KOOL brand men's clothing can be as charming as Italian men. As the demand for personalized men's clothing increases day by day, men's clothing has higher and higher requirements for craftsmanship and body shape. In order to comply with this fashion trend and the growing order demand, Baihe Clothing Industrial Co., Ltd. was established in 1979 and is a KOOL brand One of the men's clothing production bases. The company's production department is located in Baihe Town, Qingpu District, with an advantageous geographical location and convenient transportation. The monthly output exceeds 50,000 pieces, and the products are exported to the United States and European markets. Authorized production includes American COLUMBIA SPORTWEAR, LONDON FOG and TOMMY HILFIGER brands of men's clothing.
Signed up from 1980 to 1989
Men's clothing in the 1980s tended to be more pragmatic and lightweight. Men must be able to dominate both the workplace and the sports field. Sweat. When KOOL designed men's clothing at that time, it based on ergonomic principles and abandoned some unnecessary modifications. At the same time, it used fabrics with soft texture and smooth feel, so that men could release themselves in their leisure time. As KOOL continued to shine on the fashion stage, in 1987, the KOOL brand holder was invited to participate in the Japanese exhibition with many of the company's brand clothing. At the Japanese exhibition, which is known as the "vane" of Asian fashion, the company successfully introduced the company's novel designs , high-quality clothing with rich styles is recommended to Japanese customers. In 1989, the KOOL brand owner established the first domestic foreign trade fashion show team, which visited the United States, the Philippines, Bulgaria, Canada and other countries. As a brand model of the company, KOOL joined hands with the fashion show team to participate in the Canton Fair, Pierre Cardin Shanghai press conference and overseas tour and many other important performances. In the same year, American Yamei Co., Ltd. celebrated its tenth anniversary of business cooperation with the KOOL brand holder. In the past ten years, every collision of inspiration and every technological innovation between the two parties has made an indelible contribution to the prosperous development of the fashion industry.
Winning multiple awards from 1990 to 1999
As the world enters the information age, people's pace of life continues to accelerate. Minimalism is becoming popular in both the art field and the fashion industry. KOOL timely launches a series of simple, neat and natural men's clothing, using the ever-changing basic lines of clothing to interpret men's rationality and calmness. KOOL's clothing production level, garment quality, and brand value are recognized by more and more customers and partners. Well-known companies such as Denmark's 4youA/S, Dubai's KAZIM, North America Co., Ltd., and Canada's NYGARD INTL have provided KOOL brand holders with The gift of medals expressed recognition of the company's superb technology and strong strength, and reached a consensus on continuing to carry out all-round cooperation.
Successfully listed in 2000
Oriental International Venture Co., Ltd., the owner of the KOOL brand, issued A shares and was listed on the Shanghai Stock Exchange. With its several clothing production factories with superior technology and scientific management and its technology center platform with a relatively complete "apparel supply chain" service system, the company's main trading business has attracted the eager attention of many investors since its listing.
With the spirit of inheritance and innovation, Oriental Ventures effectively combines industrial operations and capital operations to achieve a reasonable and optimal allocation of corporate resources. After its successful listing, it increased its support for the KOOL brand, purchasing world-class production equipment, dispatching management, and supplying goods. , sales and other aspects of the company, a series of measures have continuously improved the quality and international reputation of KOOL's garments, and the company's shareholders' equity has received good returns.
Competing for big names from 2003 to 2006
In 2003, KOOL successfully registered a trademark in Benelux in Europe. Years of infiltration in European culture gave rise to deeper expectations at this time. and sustenance. In June 2006, the Oriental Foxtown Factory Direct Sales Center, the first investment project of Swiss FOXTOWN in Europe, opened in Shanghai to welcome customers. Oriental Fox City is jointly invested by "Fox City", a well-known brand factory direct sales center in Europe, and Oriental International Venture Co., Ltd. ***, the owner of the KOOL brand, with a total investment of more than 28 million US dollars and an area of ??130,000 square meters. The European-style shopping mall covers an area of ??more than 68,000 square meters. In the process of communicating with international big names, KOOL's five consecutive years of Shanghai famous brand history and decades of experience in exporting garments to Europe have impressed even brand factories with an international perspective.
Highly recognized in 2007
Shanghai Gaonan Garment Co., Ltd. is a subsidiary of Oriental International Venture Co., Ltd., the holder of the KOOL brand, and is also one of the production bases of KOOL. Annual exports exceed US$30 million. The company specializes in all kinds of high-end men's and women's shirts, with an annual output of more than 3 million pieces. It has excellent quality and a good reputation in the industry. Its products are sold in the United States, Canada, Japan and European markets, and are well received by foreign customers. The company is an important partner of the famous American shirt company PHILLIPS-VAN HEUSEN in China. Its professional fabric selection, excellent design level and excellent cutting technology have been recognized by PVH, and it was awarded the 2007 Global Supplier Gold Award by PVH.
Dress up in 2010
In 2010, KOOL brand men's clothing, with retro elements that are popular around the world, landed in the domestic market after serving European elites for decades, and will be sold through e-commerce. The operating model reduces the cost of sales, thereby providing Oriental men with tailor-made high-quality men's clothing at a more competitive price. This is a big show that KOOL is about to launch in the autumn of 2010. It has been prepared for many years and accumulated for a long time. The fashion experience brought by KOOL will be full of surprises. The calmness and confidence of men will become more convincing under KOOL's interpretation. KOOL has created brilliance for nearly half a century, and the march in 2010 will surely be the beginning of another legend.