SWOT analysis is a way to evaluate a company's strategy, including its strengths, weaknesses, opportunities and threats. The following is a SWOT analysis of tea marketing strategy:

Advantages:

1. Long history: Chinese tea culture has a long history, and the excellent quality of Chinese tea is known all over the world.

2. Rich categories: China has a rich variety of teas, covering green tea, black tea, scented tea, Pu'er tea, etc., which can meet the needs of different consumers.

3. Reliable quality: Chinese tea production technology is complex and quality is strictly controlled. The freshness and quality of tea are very high, ensuring consumers' purchasing confidence and satisfaction.

Disadvantages:

1. Fierce market competition: The tea market is highly competitive with many competitors, including domestic and foreign brands.

2. The entry barrier is high: China’s tea culture is profound, and the experience is not friendly enough for ordinary consumers, so the barrier to entry is high.

3. Environmental protection issues: Pesticides and chemical fertilizers used in the tea production process have adverse effects on the environment.

Opportunities:

1. Foreign trade export: As a representative of Chinese culture, tea has certain cultural value and is a popular commodity for export.

2. Local brand support: Local governments have gradually increased their support for the development of tea production enterprises, such as industry support, tax exemptions and other measures.

3. Healthy lifestyle promotion: In recent years, people’s pursuit of healthy lifestyles has also created good opportunities for the development of tea.

Threats:

1. International market challenges: The entry of foreign tea brands has put certain pressure on the market share of domestic tea brands.

2. The proliferation of counterfeit and shoddy products: The problem of counterfeit and shoddy tea is serious and can easily affect consumers’ purchasing experience.

3. Increase in labor costs: In recent years, labor costs have continued to rise, increasing the cost pressure on enterprises.