No.

I&W star Su Youpeng endorses the brand. The aim is to win the hearts of the people with a brand image that represents simplicity, youth, fashion and not flashiness, and to create fashionable watches that meet the tastes of a new generation of young people, bringing customers a different visual experience and a good wearing experience.

Its logo is "I&W", and its full English name is "I&WORLD", which means "I and the World".

The meaning of "Me and the World" is to implant the world's high quality and new fashion into your world, so that your world can have confidence and extraordinary temperament.