The use and protection of a trademark is based on the validity period of the trademark. An approved trademark has a validity period of ten years. However, once the validity period of the trademark expires after ten years, it will no longer be protected by law. protection, anyone can apply for it. Trademark renewal can extend the validity period of the trademark. In the long run, the trademark can be valid indefinitely.

Although it does not make any difference whether the trademark has legal protection during the validity period of the trademark, assuming that someone else is still using the company's trademark after the validity period, the company will be powerless against the infringement at this time. Yes, because after the trademark expires, anyone can use the trademark. Of course, if it has been renewed and the renewal is still in the process, the trademark will still have legal effect.

For trademark renewal, the Trademark Office also gives a lot of time. Companies can renew their trademarks twelve months before expiration. If a company forgets, it will also give a six-month extension period. , so overall statistics show that the time that can be used for trademark renewal is actually eighteen months. But even though there is so much time for renewal, there are still companies that miss this time and realize the importance of trademark approval and then re-register their trademarks.

Because in reality, some people think that trademark renewal is unnecessary. The cost of re-registration after it expires is far less than the cost of renewal. Due to this mentality, many people think that re-registration can save a lot of money. , but this approach is not advisable. First of all, trademarks have generated great value after ten years of use. The risks of re-registering a trademark are also unpredictable. The re-registration of a previously approved trademark will have different results.

In addition, the trademark renewal process is very simple. After reviewing the subject qualifications, the trademark renewal registration certificate can be issued in about two months, and the trademark can still be used during the renewal period. will be affected, and there will be no near-rejection issue for re-application. It can be seen that the risk of trademark renewal is much lower than the risk of re-registration.

As for the cost of trademark renewal, it is true that re-registered trademarks are more expensive in this regard, but a trademark continues to accumulate value during use. The longer the use period, the higher the value. If you re-register and encounter trademark rejection or objection, you will need a lot of money to reject the review and defend the objection. The final cost may be higher than the renewal fee.

Therefore, if an enterprise's trademark needs to continue to be used after its validity period, renewal is inevitable. Registering a trademark without renewal later will not prevent the emergence of risks. To avoid risks, one must start with renewal.