Which country's brand is Meizu
Meizu technology, short for Meizu technology co., ltd, a smartphone manufacturer, was established in March 2003. Is a well-known smart phone manufacturer at home and abroad, headquartered in Zhuhai City, Guangdong Province, China.
The company is committed to providing consumers with international first-class performance and quality electronic products, and based on the high-end market. Meizu MX series has become an innovative boutique of domestic smart phones. The main products are: Meizu PRO6 Plus, Meizu PRO6, Meizu PRO5, Meizu MX6, Charm Blue Note5, Charm Blue Note3, Charm Blue Metal, Charm Blue 3, Charm Blue 3S, Charm Blue 5, Charm Blue E, Charm Blue X, Charm Blue Max and other series of mobile phones.
Meizu understands the concept of "product is greater than business", and defines "J.Wong style" for smart phones, pursuing details and striving for change in stability. Its Flyme system is a deeper embodiment of Meizu's design concept in software, and it is also one of the core competitiveness of Meizu's mobile phone, which is called "the soul of products" by Meizu. In fact, up to now, Meizu has more than 2,000 stores in China, and its products are sold to Chinese mainland, Hongkong, Taiwan Province, Russia, Britain, France, Germany, Italy, Ukraine, Israel, Czechoslovakia, Malaysia, India, Indonesia and other countries and regions. Meizu has been actively laying out a deeper overseas market strategy.
On 20 14 10, Meizu technology and Alibaba held a press conference in Beijing, announcing that they had reached a strategic cooperation. 2065438+In February 2005, Meizu Technology received an investment of $590 million from Alibaba. 2065438+September 2005, GoPro products with Meizu new product invitation letter. Li Nan explained that GO PRO was chosen because the pronunciation of GoPRO is separate "GoPro", and the future Pro will be the name of Meizu's high-end sub-brand. According to the future development strategy of Meizu, it will build high-end sub-brands of Meizu PRO, Meizu MX and Charm Blue.
company profile
Meizu Technology, founded in March 2003, is a well-known smartphone manufacturer in China, headquartered in Zhuhai City, Guangdong Province, China. The company is committed to providing consumers with international first-class performance and quality electronic products, and based on the high-end market. In 2006, it was rated as a high-tech enterprise, with an output value of several hundred million yuan in 2007.
Meizu has devoted all its energy to the research and development of high-end smart phones since 2008. From the beginning to the present until the future, Meizu's beliefs are advancing with dreams. Constant pursuit is Meizu's working attitude, and every detail will be devoted to our constant pursuit. Constant pursuit can make us realize our dreams.
Meizu represents dreams. Love and extreme, concentration and long-term pursuit will surely bring unparalleled dreams of commercial products. Everything in Meizu will be unconventional and more imaginative.
The main products are MX5, MX4, MX4pro, MX3 (released on September 2nd), M9, M8(MiniOne), Meizu Charm Blue mobile phone series, M6(MiniPlayer), M3(MusicCard) and other mp3 series.
Meizu has 1 100 certified stores, which are distributed in all provinces and cities in China, and the stores are continuously covered by new trends. 20111215 Meizu Company set up its first non-mainland store in Mong Kok, Hong Kong.
international market
In fact, up to now, Meizu has nearly 65,438+0,000 stores in China, and its products are sold to China, Chinese mainland, China, Hong Kong, Russia, France, Italy, Ukraine, Israel, Czech Republic, Thailand and other countries and regions. Meizu is also actively laying out a deeper overseas market strategy.
Meizu, the leader of domestic mobile phone manufacturers, has achieved its own strategy in the mobile phone industry after several years of precipitation, and has also achieved good results in the domestic market. From M8 to MX2 today, it is also popular at the same time! But Meizu's ambition does not stop there. After the success in the domestic market, opening up the international market has become a new development direction. It is understood that Meizu's market response in Russia and Israel is also very good!
During the 20 13 MWC exhibition in Barcelona, Meizu has signed contracts with relevant Israeli distributors to officially push Meizu MX2 to the Israeli market. At the same time, Meizu also released new firmware to increase support for Hebrew, the official language of Israel.
Israeli online media reported that Meizu MX2 has been selling very well since it was listed in Israel in March 20 13! According to local media reports, Meizu MX2 can be seen in Israel, especially in big cities such as Tel Aviv, which shows that MX2 has quickly seized the local market. Meizu MX2 has also been highly praised on local science and technology websites, as well as TSGPOT. Chief operating officer. IL even called it "China's iPhone", which shows that the media spoke highly of it. The report also pointed out that the FlymeOS equipped with Meizu MX2 is simple and practical, and its humanized performance is excellent. I believe that with the sound development of the Israeli market, Meizu will soon enter other markets in Central Asia!
In the Russian market, Meizu began to explore the market in Russia from the M9 era, and today's MX2, Meizu has begun to spread in Russia. Meizu's MX2 was launched by Russian operator Megafon at the end of April, and the sales volume rose in the first two weeks of May, and the market response was very enthusiastic. It is understood that Meizu's partners in Russia have invested 5-6 million rubles in advertising fees, mainly on subways, outdoor billboards and the Internet. In addition, according to Meizu Russian news, the design of the local office and image exhibition hall has been initially completed, and the main style is consistent with that of the Chinese mainland store. Meizu is also actively promoting the implementation of Russian specialty stores.
After successfully entering overseas markets such as Hong Kong, Russia and Israel, Meizu's next target will be South Korea separated by water. It is reported that Meizu has started negotiations with a local operator in South Korea, and Meizu products will enter the market as soon as this year. Facing the challenges of domestic manufacturers such as Samsung, LG and Pantech, Meizu is confident to capture Korean consumers with the ultimate pursuit of technology!
From M8 to today's MX2, the launch of every mobile phone has touched the hearts of charming friends, and Meizu has been pursuing international standards with the ultimate pursuit of craftsmanship. Today's Meizu MX2 can compete with first-line manufacturers in both hardware and software, and it is more innovative. We have reason to believe that Meizu will definitely go further in the international market! Through the verification of overseas markets such as Hong Kong, Russia and Israel, we can see the rapid development of Meizu in the process of internationalization. I believe that in the near future, Meizu can succeed in the international market with the attitude of pursuing the ultimate dream.
By the end of 20 13 and 12, Meizu had successfully captured overseas markets such as Hong Kong, Russia, Israel and Ukraine. At the beginning of 20 14, Meizu's pioneering pace continued. Meizu is about to enter France and will hold an official press conference at Intercontinental Hotel Marceau in Paris. According to the information in the media invitation letter, the press conference started at 9: 00 am on March 6, and the released product was Meizu MX3. In addition, reporters were specially invited to the scene.
On September 4, 20 14, Meizu technology and Dell signed a memorandum of cooperation, and the two sides will establish a long-term strategic partnership, which is dedicated to accelerating Meizu's mobile internet infrastructure and assisting Meizu to build an internal private cloud. This move also reflects Dell's support for China's high-end mobile phone manufacturing industry.