Branding is beneficial to the legitimate rights and interests of the brand owner. The significance of branding:

1. Brand helps to promote product sales and establish corporate image.

2. Registered brands (registered trademarks) can protect the legitimate rights and interests of enterprises.

3. Brands are helpful in restraining bad behaviors of enterprises.

4. Brand helps expand product portfolio.

5. Brands make it easier for consumers to identify, identify, and purchase products.

6. Brands are conducive to safeguarding consumer interests.

7. Brands are conducive to promoting product improvement and benefiting consumers.

We will introduce the importance of brand protection from four aspects:

First, brand protection is conducive to consolidating the market position of our brand. We know the popularity of the brand and its reputation, which is the appearance we often mention. The impression we see at first sight determines the sales volume of our products and our market share, so we must put an end to it in the business process. The emergence of brand aging.

Second point, brand protection is conducive to protecting the vitality of our enterprise. If the brand can meet the constant changes of consumers and has strong vitality in this market competition, it will play a strong supporting role in the protection of our brand.

The third point is that brand protection is conducive to resolving crises. In the process of our operations, there are pressures from all directions, as well as some competitive pressures within the company. Therefore, if we can predict the upcoming crisis of the enterprise in advance, we can also effectively resolve the brand competition. Brand maintenance requires us to improve the quality of our products and our services to a certain extent, so we can effectively prevent this kind of brand crisis from happening internally.

The fourth point is that brand protection is brand competition that helps resist market competition. In the market competition, competing brands will directly affect the value of the corporate brand. Continuous maintenance of the brand can continuously maintain our competitiveness in the market competition. At the same time, it will also play a certain role in resisting counterfeit brands.

Legal basis:

"Trademark Law of the People's Republic of China"

Article 7: When applying for registration and use of a trademark, the principle of good faith shall be followed. Trademark users shall be responsible for the quality of the goods on which their trademarks are used. Industrial and commercial administrative departments at all levels should use trademark management to prevent behaviors that deceive consumers.

Article 57 Anyone who commits any of the following acts shall infringe upon the exclusive right to use a registered trademark:

(1) Using the same product on the same product without the permission of the trademark registrant Using a trademark that is the same as its registered trademark;

(2) Using a trademark that is similar to its registered trademark on the same goods without the permission of the trademark registrant, or using the same trademark as its registered trademark on similar goods or similar trademarks that are likely to cause confusion;

(3) Selling goods that infringe the exclusive rights of registered trademarks;

(4) Counterfeiting, unauthorized production or sales of other people’s registered trademarks Forging or making unauthorized registered trademark signs;

(5) Changing the registered trademark without the consent of the trademark registrant and putting the goods with the replaced trademark back on the market;

(6) Intentionally providing facilities for infringing the exclusive rights of others’ trademarks and helping others to infringe the exclusive rights of trademarks;

(7) Causing other damage to others’ exclusive rights to registered trademarks.