How to organize a community salon? Last week, I conducted an OH card activity to explore personal strengths, and received some positive feedback. It was also considered the smoothest event in the organization, so I will make a summary. 1. Regarding the speaker, the speaker is a very important factor in a salon. People who come to the event are either there for the guests or for the shared content. These two points determine that the organizer must understand the sharer, communicate with the sharer, and control the shared content. When I was preparing to do the OH card activity, I didn’t know anything about OH cards. After communicating with the person who shared it, Pudding, I was even more confused, so I made an appointment with Pudding to experience it offline first. Through offline meetings and exchanges, the following three purposes can be achieved. 1) As an organizer, have a comprehensive understanding of the people sharing and the shared content. 2) As a participant, understand the value of this sharing and what it can bring. 3) As an executor, be on the same cognitive level as the sharer to facilitate subsequent communication and execution. 2. Regarding the recruitment of small salons, recruitment includes posters, copywriting content and recruitment channels. There is no dedicated person to make posters, so I will design the poster for the OH card this time. How can a non-designer make a usable recruitment poster? My method is: 1) Before making, refer to other activity recruitment posters. After reading dozens of posters, I roughly summarized a recruitment poster into five contents: theme, introduction of the sharer, event time, event address, and participation methods. Then the poster board type is processed from top to bottom according to the important priority, making it larger and bolder. 2) After the posters were made, we first conducted a small-scale feedback test. After the first poster was made, I asked a friend to help me look at it. My friend responded, “After seeing the poster, I don’t know what the activity is about.” This shows that the theme of the poster did not fully summarize the content of the event, and was later adjusted accordingly to focus on what problems the event could solve. Recruitment copywriting posters are the display of activities, and copywriting is the top priority of recruitment. I also changed the copywriting for this event into two versions. The first version focused on explaining what an OH card is? The copywriting structure is: 1. What is OH card? 2. How to play OH card? 3. Guest introduction 4. Shared content introduction After feedback from friends, the second edition changed the focus to OH cards. What can you get? So the copywriting structure became 1. What problems can the OH card solve? 2. What can you get through OH card? 3. Feedback from experiencers 4. Guest introduction 5. Shared content introduction So to sum up, writing recruitment copy requires changing the perspective, from what can I give you? What would you get instead? According to the daily thinking, what you give to others may not be wanted by others, but if you tell the other person that they deserve it, others will feel that they are not getting it for free. Then add in the stimulation of some positive feedback from users, and it becomes It will make people feel like I will lose if I don’t take it. The recruitment channel used for this event was the interactive bar, and the recruitment was all done within the community, so there wasn’t much worth learning from. However, small salon activities do not recruit many people. When recruiting in the community, scarcity psychology can be used. For example, if you seize the opportunity and hesitate, you will only miss the opportunity, etc. 3. Regarding the venue, our salon activities this time are mainly within the community. The time needs to be determined with the members in the group first to avoid time conflicts among a wide range of members. When determining the venue, in addition to considering the convenience for community members to participate, it is also necessary to consider matching the content of the event. This time the OH card is a psychological guidance process, which requires a relatively quiet and undisturbed environment. Therefore, when selecting the venue, we must consider the convenience of participation in the city center and concealment at the same time. If the location is relatively hidden, visit the location in advance and prepare a route map to prevent participants from wasting time looking for the location. In addition, it is best to go to the venue in advance on the day of the event. An accident occurred this time. The downstairs of the venue was being renovated, which seriously affected the on-site effect. If you go to the site in advance to understand, you can negotiate with the construction team in advance to carry out projects with less noise during the event. It’s not just about setting the venue, there will be various emergencies, so it’s important to have a contingency plan in advance.

4. Some things you need to pay attention to on the day of the event: 1) On the day of the event, the group must notify the time and place of participation again. It is best to receive responses from everyone. If you have not received a reply, you can chat privately. Otherwise, even if you are reminded again and again, There will still be participants who will forget and be late, delaying the progress of the event. 2) Arrival time is preferably half an hour before the event starts to give a buffer period. 3) Photos taken at the event site are important materials for later event summary and promotion. It is better to select more afterward than not to have any at all. 4) During the event, the normal sharing of the sharers must be ensured throughout the entire process. Whether it is projections, accidents, or emergencies, it must be ensured that the sharing rhythm is not interrupted and handled in a timely manner. 5) Feedback on the highlights at the event should be recorded in a timely manner. For example, this time the OH card had an on-site discussion session, and many friends said a lot of golden words. This real-time feedback information is also an evaluation of the event and can also be used as later promotional materials. "I used to have ideas, but they were just ideas. Today's guidance made me start to think about how I can achieve it, how far I am from this goal, and the path to achieve the goal is getting clearer and clearer." "In this process, It was obvious that the one I wanted, but I chose another one that was not so good. In the end, I found that the one I chose was the most suitable. This feels amazing." 6) After the event, the participants posted pictures to their friends. The content of the circle also needs to be collected. If you do the same activity next time, this is to recruit the best spokesperson. This is just a summary of the successful completion of this event. There are still many points that have not been covered. For example, if you carry out activities in a community, since it is a closed environment, you can actually do a willingness test before preparing for the activity. When the friends in the group are willing to devote time and energy to listening or telling others, then the activity will be carried out. The next step is to think of ways to be worthy of the efforts of the friends in the group and really help them. Well, that’s probably all~ I’ll add more when I think of it later, I hope it’s useful to you. Salon event planning process

The salon event planning process is as follows:

1. Event background

In order to further improve everyone’s literary literacy, our club has decided to hold a " A literary salon with the theme of "Talk about Ruan Ji".

2. Purpose of the activity

1. Let students have a better understanding of Wei and Jin culture and the Seven Sages of the Bamboo Forest.

2. Let students understand and appreciate Ruan Ji’s works and spirit.

3. Significance of the activity

1. Provide students with an opportunity to learn, understand and get to know Ruan Ji.

2. Improve the cultural accomplishment of the students and feel the works and spirit left to us by the Seven Sages of the Bamboo Grove.

3. It also provides a good communication platform for students.

4. Theme of the activity

The theme is "Talk about Ruan Ji".

5. Target audience

All students of the Institute of Technology.

6. Planning and Organizing Unit

Yexing Literary Society, Youth League Committee of the Academy.

7. Event time and location

On January 24, from 4 to 6 o'clock, audio-visual education 1.

8. Lecturer

Teacher Xu Xing.

9. Preparation for the event

1. Communicate with the teacher in advance about the speech materials, event time and location.

2. Publish posters and blackboard newspapers.

3. All ministers should arrive at the venue in advance to prepare relevant matters.

10. Preparation on the day of the event

1. Invite teachers to be present.

2. Arrange greeting personnel at the door.

3. Personnel from the Practice Department maintain order at the venue.

11. Activity materials

1. About the historical background, poetic achievements and historical influence of Ruan Ji’s life.

2. Exchange of experiences between teachers and students about this literary salon.

3. The president will make a comprehensive comment on this event.

How to plan for a nail and hair salon exhibition and what issues should be considered?

Problems faced by the beauty industry due to the epidemic

Affected by the epidemic, various large, medium and small offline activities have also been forced to postpone or cancel, and major beauty exhibitions around the world are also focusing on health and safety. Under consideration, postponement notices were issued one after another. What impact will the exhibition postponement have on the development of foreign trade companies and industries? Orders have decreased, corporate transaction volumes have plummeted, and corporate production plans have been delayed. Impact on purchasing brands. Work arrangements for stamping and coating. In summary, for enterprises, the biggest impact is the loss of a platform to communicate with major customers.

Issues that should be considered when holding a nail salon exhibition

If you cannot connect with important customers at the exhibition at one time, it may take more time and cost to connect them one by one, but for China For small businesses, after the exhibition is cancelled, they may not have the opportunity to meet these large buyers this year. Therefore, after the epidemic is over, companies need to participate in exhibitions for the following reasons: exhibitions are an effective platform to establish customer relationships at low cost, demonstrate image and strength with competitive advantages, and understand local market and industry development trends

How to do a good job in exhibitions Exhibition work at work

1. Plan an overall publicity plan, such as which products to display? How to display? 2. If you are getting a specially designed booth, it is recommended to find a professional booth construction and design company and put forward your special requirements. If you have no idea, let the designer design it. The booth should be combined with the exhibition theme, exhibit characteristics and public brand image. If it is a simple standard booth, it is recommended to design wall posters by yourself. Usually, wall posters can be reusable hanging spray-painted posters or disposable adhesive-backed posters.

If you have a rental information desk, you can also prepare a square poster with the company logo and paste it in front of the information desk. 3. Pay attention to the transportation of exhibits and safety issues after arriving at the exhibition venue. 4. Check whether the booth is built safely, whether the light box, exhibition equipment, and nails are complete and whether they are damaged. Please be sure to ask questions and replace them on the move-in day. If any damage is found later, The exhibitor shall be responsible for any damage to the exhibition equipment. 5. Prepare business card collection boxes, brochures, staplers, computers, quotations, contracts, receipts and other materials.