A letter from English Weekly to the media across the country
Friends from the media circles across the country:
"English Weekly" is a product of the era of reform and opening up. "English Weekly" was first published. In April 1983, "It is a teaching aid newspaper with a unified domestic serial publication number approved by the General Administration of Press and Publication. It is a legal publication and can be published and distributed domestically." (The quotation marks are quoted from the Shanxi Provincial Press and Publication Bureau. "Letter on clarifying issues related to "English Weekly"") "English Weekly" is an English education and teaching guidance newspaper supervised by the Shanxi Provincial Department of Education and sponsored by Shanxi Normal University. "It has rich educational and teaching resources and a strong editorial team, and can Timely reflection of the new requirements and trends in education and teaching, and analysis and guidance based on the key points and difficulties of teaching" is "an effective extension and useful supplement to teaching and teaching materials" (the quotation marks are the new words from the General Administration of Press and Publication [2012] 246. "English Weekly" is a product of reform and opening up. Its origin stems from the various difficulties in foreign language teaching practice and the problems released by the resumption of the college entrance examination at the beginning of reform and opening up. The contradiction between the huge social demands is rooted in the specific historical background and realistic social foundation of the country's profound changes more than 30 years ago.
In the 29 years since its founding, "English Weekly" has led the direction of the industry with its largest professional English editing team in China, its professional publishing level, dedicated publishing spirit, and dedicated publishing attitude. As an excellent English education and teaching guidance newspaper recognized by the State Administration of Press and Publication through comprehensive evaluation, and as a dedicated educational communicator and a thoughtful cultural inheritor, "English Weekly" has been actively exploring and insisting on focusing on the cultivation of students' abilities. , the concept of running a newspaper to promote the overall improvement of students' comprehensive quality, insist on excellence in content quality, insist on getting rid of homogeneity with originality, adhere to professional and characteristic publishing ideas, and strive to be instructive, scientific, practical and informative , education and readability, and wholeheartedly provide high-quality resources and full-service services for educational development, forming a publishing pattern of "using newspapers as the medium to serve educational development in an all-round and three-dimensional manner".
For 29 years, "English Weekly" has been closely integrated with China's basic foreign language teaching practices, keeping up with the pace of China's educational modernization, and in line with the requirements of the times of deepening education reform and advocating quality education. The level of foreign language teaching and learning efficiency have not only improved the foreign language literacy of the entire population, but also cultivated generations of outstanding foreign language professionals and various types of comprehensive talents.
"English Weekly" abides by relevant laws and regulations and operates the domestic unified serial number of "English Weekly": CN14-0705/(F). "F" is the classification number of an education, teaching and guidance newspaper clearly stipulated by the state. . On April 19, 2012, the National Development and Reform Commission, the State Press and Publication Administration, and the Ministry of Education jointly issued Document No. 975 "On Strengthening the Price Supervision of Teaching Aid Materials for Primary and Secondary Schools", which clearly stated that "primary and secondary schools Teaching supplementary materials (hereinafter referred to as teaching supplementary materials) refer to various study guidance, exam guidance and other books that are used by primary and secondary school textbooks. ”
In other words, "English Weekly" serves as Educational and teaching guidance newspapers do not belong to the "teaching aid materials for primary and secondary schools" that have been widely criticized by the world and jointly investigated and punished by several major national ministries and commissions.
"English Weekly" serves as a curriculum resource for basic English teaching in my country. Due to my country's current education policy of "one syllabus and multiple texts" and the widespread use of different versions of teaching materials, it has edited and published many books to meet the teaching needs of various places. Edition of the newspaper is an inherent feature of the education, teaching and guidance newspaper. It is the objective demand of the readership group to use the newspaper according to grade and teaching materials. It is the inevitable demand for diversified teaching materials and teaching resources for the independent propositions of the high school and college entrance examinations across the country. It is different from other categories. The newspaper’s “multiple issues on one issue” behavior is fundamentally different. What's more, the "multiple issues under one issue" strictly prohibited in the "Newspaper Publication Management Regulations" refers to multiple editions of newspapers published beyond the scope of publishing approved by the review, and "English Weekly" has not deviated from the purpose of running a newspaper and the scope of publishing at all.
The State Press and Publication Administration also clearly pointed out in the "Comprehensive Assessment of the Publishing Quality of Educational and Auxiliary Newspapers in 2011" that "for first- and second-level newspapers with brands, resources, markets, and strength, Educational supplementary newspapers will be given preferential publishing resources, and they will be allowed to increase editions upon strict review and approval, and their brands will be encouraged to extend and become bigger and stronger."
This fully shows that the state has an objective and practical understanding of the so-called "one number and multiple pages" of education, teaching and guidance newspapers, and has made corresponding plans and arrangements. With the gradual deepening of the reform of my country's cultural system and the continuous improvement and improvement of relevant laws and regulations, this problem will surely be reasonably resolved.
"English Weekly" takes quality as its life and relies on the market to survive. As mentioned above, "English Weekly" came into being due to the huge social needs released by reform and opening up. From its inception to its growth, it has not been influenced by Benefit from any official background investment support and have not relied on any administrative issuance means. The brand "English Weekly" is the result of the down-to-earth, hard-working and dedicated efforts of all English Weekly staff in the past 30 years.
Under extremely difficult conditions, the older generation of English weekly newspaper people carried forward the spirit of waiting and relying on nothing, and moved from a mimeographed newspaper to "Top Ten Cultural Brands in Shanxi Province" and "Advanced Unit of Cultural System Reform" "Advanced Collective in the News and Publishing Industry of Shanxi Province" "China's Top Ten Innovative Media" "China's Top Ten Innovative Industry Newspapers" "China's Top Ten Professional Newspapers" "China's Top Ten Leading Newspapers" "China's Top Ten Weekly Newspaper Brands" "China Industry "Top Ten Media", "China's Well-known Trademark" and other peaks one after another, what do they rely on? What does it rely on for a newspaper that has been in existence for 29 years, does not rely on any administrative compulsory allocation, and has been consistently loved by more than 16 million readers. It has been rated as a "First-Class Newspaper in Shanxi Province" by the Propaganda Department of the Shanxi Provincial Party Committee and the Shanxi Provincial Press and Publication Bureau for twelve consecutive years, and as an "Excellent Newspaper" by the "National Educational and Teaching Auxiliary Newspaper Review Center" of the State Administration of Press and Publication for five consecutive years. ", what do you rely on?
Quality, only quality. The people of English Weekly have understood from the beginning that the market never believes in luck, and their dedication to the 16 million students is also the greatest responsibility to themselves.
A full-time English editing team composed of more than 300 front-line English teachers with rich teaching experience, graduate students majoring in English language and testing, and outstanding undergraduate students majoring in college English; a team with profound teaching, A full-time reading team composed of foreign experts with editing experience and rich English language and writing skills; a systematic training mechanism regularly taught by top well-known experts in the domestic English education field such as Liu Runqing, Wen Qiufang, Han Baocheng, Liu Daoyi, Gong Yafu; strict The three-review and four-school system, and the almost harsh newspaper quality self-inspection system; it is these that condense and forge the quality of "English Weekly", and the choice of 16 million readers also proves the market's affirmation of the quality of "English Weekly".
On May 22, 2012, the General Office of the State Press and Publication Administration issued a new document [2012] No. 246 to the press and publication bureaus of all provinces, autonomous regions, and municipalities directly under the Central Government. "Comprehensive Assessment of Publishing Quality", "English Weekly" won the first place in the "Comprehensive Assessment of Publishing Quality of Teaching Assistant Newspapers in 2011" by the State Administration of Press and Publication, and was listed as a first-class newspaper. This is the most authoritative affirmation of the quality of "English Weekly" by the national press and publication authority. The editorial quality of "English Weekly" fully complies with the relevant requirements of the "Newspaper Quality Management Standards" formulated by the State Administration of Press and Publication.
Education, teaching and guidance newspapers need more care and encouragement. As the first batch of education, teaching and guidance newspapers to respond to the national call and undergo corporate restructuring (November 3, 2010, CCTV "News Network" reported (English Weekly Co., Ltd. was established)), "English Weekly" is a firm supporter and loyal executor of "the central government's decision on deepening the reform of the cultural system on several major issues" and is playing an important role in promoting basic foreign language education in our country. It has made indelible contributions in terms of continuous progress and promoting the development and prosperity of the cultural industry.
While insisting on being market-oriented, "English Weekly", as an important spiritual and cultural product for the ideological and moral construction of minors, always puts social benefits first. Even today, when prices are soaring, "English Weekly" still insists on the price of 18 yuan per semester. This kind of pricing can only basically meet the normal operation of the newspaper after enjoying the country's preferential tax policies.
The support of teachers and students is our confidence to move forward; our pure heart for China's basic education is our unchanging source of motivation; "English Weekly" always advocates social harmony and stability Focusing on the overall situation, we have devoted ourselves to the livelihood of many people involved in newspaper editing, publishing, distribution and related upstream and downstream industries, and have made positive contributions to solving the increasingly serious employment problem.
A reporter from "Southern Metropolis Daily" recently said with emotion after an on-site interview with "English Weekly", "For teaching aid newspapers, this is a period of unknown suffering. They are related to The examination-oriented education system, which is difficult to cure, is bound to bear a heavy burden."
We call on the public to give a little bit of understanding and support to education, teaching and guidance newspapers. Under the current education system, students who carry the hopes of their whole families need an education and teaching guidance newspaper that can help them effectively improve their learning efficiency and effectively improve their academic performance, while being cheap and high-quality.
In this difficult period when educational and supplementary newspapers and periodicals have fallen into a difficult situation, we not only call for fair, open and just competition rules in the industry, but also call for the early promulgation of relevant supporting policies and regulations. We also call for a system based on the ethics of journalistic practitioners. A more objective atmosphere of public opinion based on conscience and fair judgment, rather than the simple and crude thinking logic of "first determine it is bad, and then try to prove it" under the control of various so-called "reporter investigations" and various so-called so-called claims that seriously deviate from the facts "The truth". All this is of no use to Chinese education! What benefit does it have to the development of the cultural industry! What benefit to the teachers and students who really benefit from it!
A century-old plan is based on education. This is the social responsibility of an education, teaching and guidance newspaper. Of course, we will also encounter various problems and setbacks in the development process. We hope that friends in the media will continue to play the role of public opinion supervision and guide the high-quality development of "English Weekly". All education, teaching and guidance reporters should also strive for self-improvement, continuously improve the quality of newspaper editing with the understanding and strong support from all walks of life, and continue to contribute their own modest efforts to the reform of basic education and the prosperity and development of the cultural industry in our country.
English Weekly
June 13, 2012