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The significance of the reader's logo
The meaning of the reader's logo:

Bees are busy all day, collecting flowers and making honey. From this, it is not difficult for us to think that the editor of Reader is like a bee, carefully selecting from many articles and offering the latest and most beautiful articles to readers. Therefore, its meaning is self-evident: editors of publications should be diligent bees, collect wisdom pollen from the garden of literature and art, turn it into sweet honey and dedicate it to readers.

Use bees as a metaphor for the abstract Reader publication. Bee, a small insect, not only has its physiological characteristics, but also draws out its spirit. Bees gather flowers to make honey, attracting flowers to bloom and providing people with material food. Reader collects literary and artistic masterpieces, promotes human spiritual civilization, and provides people with spiritual food. "Burt's Bee" uses a little bee as a metaphor for "Reader", which symbolizes that the magazine collects manuscripts from various newspapers and accurately expresses the image and social function of "Reader", and the scientific name of this green bee is called Chinese Bee. The background color of the little bee is apple green, which is full of strong life tension. Its symbolic meaning is actually the same as that of magazines. For bees, people only have enthusiasm, while for green bees, they are not only enthusiastic, but also grateful. Naturally, they want to remember her, so they interpret her. A "V" is its antenna. If you want to win, you must have confidence, ability, goals, supporters and determination to achieve it. Two moons are its eyes. Beauty can be found in the eyes, and bees are used as a metaphor for the abstract reader publication. Bee, a small insect, not only has its physiological characteristics, but also draws out its spirit. Bees gather flowers to make honey, attracting flowers to bloom and providing people with material food. Reader collects literary and artistic masterpieces, promotes human spiritual civilization, and provides people with spiritual food.