There was a Jewish rich man whose patient was blind and dying, so he dictated a suicide note and asked someone to write it for him: "I will leave all my property to my faithful slave;" My son Judith, you can choose one of my possessions. "
The Jewish rich man died soon, and the slaves got the right to inherit property. He excitedly gave the suicide note to the rabbi, and then went with the rabbi to find the rich man's son. The rabbi said to Judea, the son of the rich man, "Your father left his inheritance to slaves. Only one of them can be chosen as a relic. You can choose whatever you want. "
Judith said without thinking, "I choose this slave."
In this way, Judith has both slaves and the right to inherit all the property.
The rich man was so clever that his son was not around when he died, so he came up with this clever plan, otherwise the slave would illegally possess the property without informing his son. Like father, like son, his son is very clever.
Wit is a sharp weapon to tide over difficulties, turn defeat into victory and save lives.
Lead customers by the nose with psychological hints.
With the help of "psychological suggestion", it can be said that it is the specialty of Jews, because they understand that the biggest advantage of suggestion is that the suggester does not need to promise anything, but the hinted person may make various promises to "do what he likes". But since I said it myself, I can only blame myself for saying a lot afterwards, which has nothing to do with the hint.
Jews have a story about this suggestion strategy.
Wolfson, the son of a Jewish Japanese businessman who immigrated to the United States, was hailed as a financial wizard in 1950s and 1960s. He started his own industrial road from debt management. He borrowed $65,438+00,000 to buy a scrap iron factory and turned it into a high-profit enterprise. Wolfson, who just turned 28, broke the million-dollar mark.
1949, Walson bought the Capital Transportation Company, a ground transportation system in Washington, D.C., for $265,438+million ... As we all know, wolfson has the ability to turn loss-making enterprises into high-profit enterprises. But this time, before he could do it, wolfson publicly announced that the company would pay extra dividends. There is nothing particularly surprising about this tactic, except that Walson's bonus exceeded the company's profit during this period. In other words, he created the illusion of high profits by posting old stories about the company, so as to inspire people and make the public have too high expectations of the company.
Sure enough, the stock of Capital Transportation Company was favored by everyone in the securities market, and the price went up all the way. Taking this opportunity, wolfson sold all his shares and made a profit of 6 times.
Of course, wolfson's industrial kingdom was not established entirely by stirring up people's minds, but it is undeniable that stirring up people's minds really accelerated its formation process.
Everyone has a psychological defense line. When he is sober, professional spies are powerless.
"What should I do?"
"Knock him out." The psychological doctor's answer must surprise you.
In fact, consumers are not really stunned, but psychologically hypnotized, making them "unconscious" or even "shocked".
There are many methods of hypnosis, and suggestion is one of them. The process of suggestion is actually to make people fall into a certain mental state (mindless thinking) or take some action (subconscious action) without mobilizing their own judgment.
Hypnosis can strengthen the ability of memory and remind people of the past. They have been conscious for a long time. For example, after being hypnotized, a person can say every word of a car advertisement 20 years ago.
For example, in the process of showing in the cinema, an ice cream advertisement was suddenly interrupted. Time is short, and it will pass quickly. Before the audience realized what had happened, the advertisement had disappeared. But it left a deep impression in the subconscious. After watching the movie, everyone went to the kiosk outside the cinema to buy ice cream, which was very effective. This advertisement has played a suggestive role in people's buying behavior.
Coca-Cola Company also used this method and found that the sales of Coca-Cola beside the cinema increased by 18%.
Everyone is easily influenced by hints. For example, when consumers see the advertisement of a brand of vitamin "fatigue is the beginning of disease", they will be prompted "am I sick?" So they feel more and more tired, so they have to take that vitamin according to the advertisement, and the fatigue will naturally disappear.
Perhaps consumers are not tired at all, just because of the influence of hints.
Who is more susceptible to suggestion? Women are easily influenced by hints, while men are generally more rational and less susceptible.
Therefore, for women's products, the effect of using this hint must be extraordinary, such as "Who doesn't love dark hair (shampoo)" and "Let you advance (cosmetics)". The phrase "delicious (Nestle coffee)" makes all China people happy.
According to age, young people are more likely to be hinted, especially children.
A food company printed some children's toy picture books, just like ordinary picture books, just printed its own trademark pattern on the lower left corner of each page casually, which left a deep trademark impression on children's minds. Childhood memories will have a certain impact on future purchase behavior. Others such as giving away trademark balloons and advertising children's songs. Some products that develop children's intelligence have certain enlightenment to children and parents. The next time you see a product, you will have the impulse to buy it.
Suggest the need for strategy. The suggestion process is generally divided into two stages: first, let consumers have an idea, and then take action on the basis of this idea. Take different strategies for different commodities and different people.
For example, we often have a hint called imperative strategy. This strategy will directly tell each other the content and purpose, make each other feel a sense of crisis, and force them to act boldly. Such as "limited quantity, want to buy as soon as possible", "clearance sale", "emergency action, New Year's Eve gift", as well as "jumping off a building" and "bloodletting" and other advertisements.
Imperative strategy needs concise implicit language. The pace of modern life is tense, and consumers don't have much time to think about why there are special sales. Therefore, this hint will conditionally arouse the interest of consumers. "Jumping off a building for sale" will make consumers think of selling at a reduced price, so consumers have a desire to buy.